Jul 26, 2009

Aurora’s YooHoo “WannaBes” Highlight Mid-Year Plush Releases

Pico Rivera, CA – Aurora World Inc. has announced the newest additions to its best selling plush category YooHoos & Friends, including a line of four “WannaBes” which feature YooHoo & Friends dressed as other popular animals (eight inches, MSRP: $8.99). Children ages five to 12 will appreciate exploring the YooHoo & Friends virtual world and free interactive web site YooHooFriends.com, which successfully launched in June 2009. Additionally, Aurora has expanded its number of products that make sounds including a line of endangered species called Tarsiers, as well as a brand new assortment of four wacky and fun characters called “LOLs.”

“YooHoo WannaBes will encourage kids to play, pretend and exercise their imaginations, which is reinforced as they head over to the virtual world of yoohoofriends.com,” says Michael Kessler SVP of Sales at Aurora. Kessler adds that big eyes and long fluffy tails have been the keys to the YooHoo line’s success, and the company will remain committed to this popular brand for years to come. In addition to the WannaBes, Aurora added a Red Fox, Golden Lion Tamarin, Meerkat and Owl (available in two sizes — five and eight inches, MSRP: $6.99 and $12.99 respectively) to its existing YooHoos & Friends line.

Aurora’s Tarsiers are available in four vivid and bright colors including Violet, Hot Pink, Turquoise and Lime Green (eight inches, MSRP: $6.99). They make “bounce,” “spin,” “chitter” and “boing” sounds when you squeeze their tummies. Made from high quality fabric, the very soft and colorful Tarsiers are unusual mammals that live in Southeast Asian islands, the rainforests and bamboo forests of the Philippines and Indonesia.

A cat, dog, lion and cow are the first to come from Aurora’s brand new LOL assortment. LOL’s feature embroidered eyes and are so novel that kids will want to collect them all. Squeeze the tummies, and LOLs (just like the kids and parents) will laugh out loud (eight inches, MSRP: $11.99)

Kessler says, “Although we’ve always brought toys that make sounds to the marketplace, there is an increasing popularity of this plush category.”

For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722.

About Aurora
Aurora World, Inc. (www.auroragift.com) is a leading manufacturer and supplier of affordable, high quality toys and gifts. Aurora’s name reflects its growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Low prices, high quality and extreme variety are hallmarks of Aurora’s success. Founded in 1992, the U.S. company has ascended quickly to become the respected leader in the world’s plush and gift industry. The company sells its products via a wide variety of retailers including major zoos (a fast growing market), department stores such as Mervyns and Neiman Marcus, high-end toy stores such as Learning Express, top gift chains such as Hallmark, Claire’s and Cracker Barrel, as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.