Sep 5, 2011

Autumn Fair PreviewBy Katie RobertsToyNews.com

Birmingham, UK – The annual Autumn Fair at the NEC, Birmingham, is renowned for being one of the biggest shows of the year. The exhibition covers a total of nine sectors and is dubbed by organisers, EMAP, as the ‘first opportunity of the season to view and secure new product launches and preview for spring 2012’.

Traditionally the number of toy exhibitors appearing at the show was a little on the small side, but over the last few years, the toy area of the event has been growing at quite a pace. And this year some 140 suppliers will make up the toy and gadget sector, including ten new companies for 2011.

Greg Saint, event director, believes there are a number of reasons behind the growth: “Many toy suppliers either have traditionally had ranges that lend themselves to the wider gift market or increasingly, other suppliers are developing product ranges that are attractive to both the toy and gift retailer. Also at Autumn Fair, many of those buyers that attend do so to specifically place orders for goods to be delivered immediately, giving suppliers an immediate return on their investment.”

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