bwconnectTM Launches Revolutionary Second Phase; Enables Online Sales Ordering
Lakewood, CO — Brandwise, a leading technology innovator in the Gift and Home industry and well known for its software solutions, has launched the second phase of bwconnect, a free B2B online e-commerce site that connects retailers with their sales reps and suppliers. From a single log-in, retailers can now work with their reps to reorder product from multiple vendors, easily shop and browse for new products, take advantage of special promotions and closeouts, find new vendors, and review order histories.
“This second phase of bwconnect empowers retailers with the next level of online shopping and order tracking,” says Todd Litzman, President of Brandwise. “The site brings them numerous efficiencies that not only save time and money, but also allows them to work at their convenience, 24/7.” Additionally, bwconnect˙ is the only online hub that actively includes the sales rep in the process and completely ensures that the territory lines that have been drawn up between Suppliers and Sales Rep Organizations remain intact. This level of transparency is accomplished because Brandwise is uniquely positioned with both parties. The major barrier that currently prevents Sales Reps from directing retailers to an e-commerce web site is eliminated: the fear of not being paid commission.
With new “Virtual Sales Rep” technology, sales reps can communicate purchasing suggestions 24/7 via internal email and instant messaging or by creating “wish lists” of suggested items that the retailer will view when they log onto the site. “And if a retailer finds product they like from a new vendor, the appropriate rep’s information is automatically incorporated into the process,” says Litzman.
Since launching Phase One earlier this year, more than 700 retailers have signed up and have been using the free service to efficiently review account histories across all of their sales reps.
“Those that are not taking advantage of it are missing the boat,” says Dusty Batten of the Lazy Gator, a Christmas, collectibles and unique gift store located in Murrells Inlet, South Carolina. “It has been nice having the order copies at my finger tips and not having to rely on the reps to send them to me.”
Vendor sign-up has just begun and already more than 30 vendors are available on the site including retailer favorites Crabtree and Evelyn, Elegant Baby, Highland Graphics, Legacy Publishing, Mad Bags, North American Bear, Napco Marketing, and Sunset Vista Designs.
In order to help retailers learn more about the revolutionary, free service, Brandwise will be onsite in a number of popular showrooms at both the Atlanta and Dallas Markets. Retailers will be able to learn more about bwconnect and how it can help their business, ask questions and register at these locations: In Atlanta, Gib Carson Assoc. (Building 2, Showroom 1319); Fox Premier Sales (Building 2, Showroom 1417); Darrah & Co. Ltd. (Building 2, Showroom 1812-1819); GSMA Buyer’s Lounge (Building 2, Showroom 605); and in Dallas, Western Reps (Showroom 1030-TM). Other Dallas locations will be publicized at a later date.
Retailers can also sign up anytime at www.bwconnect.com by entering a few basic details like contact info and the Federal Tax ID number for their retail store. Navigating the site to find past orders or place new ones is very easy; however for those that may need help, Customer Service information is easy to access.
About Brandwise
Brandwise is an Application Service Provider (ASP) delivering hosted software solutions to manufacturers and their sales channels within targeted industries. The Brandwise product suite integrates a series of industry-specific tools that help manufacturers and sales reps sell more products to their customers, combining Sales Force Automation technology, Business Intelligence tools, Decision Support and Customer Relationship Management (CRM to enhance the coordination and communication of information between manufacturers and their sales channel). In the near future, Brandwise will also add e-Commerce to their product offering. For more information on Brandwise visit www.brandwise.com or call (877) 435-3225.
