Apr 20, 2012

‘Cash Mob’ Provides Surprising Sales Boost for Small StoreBy atherine HawleyWFMZ.com

Easton, PA – While the word ‘mob’ might have a negative connotation, the goal of a ‘cash mob’ is positive, and one downtown Easton business was hit Friday.

Nobody knew what shop the cash mob was going to target. The concept is simple. It’s like a flash mob — groups that suddenly appear to do something like a synchronized dance routine, but with a philanthropic twist.

Carrie Delcioppo hasn’t heard her register ring like this in months.

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