Faire releases dates for its July virtual buying event
Faire has announced that Faire Summer Market, the second annual virtual trade show, is returning July 27-29, 2021. But, this year, it will also be open to retailers across Europe.
“Following on Faire’s successful launch in Europe, this year’s event will further enable cross-border trade and provide a meaningful opportunity for brands to grow abroad, while retailers can more seamlessly source unique goods from around the world,” noted Faire in its email announcement.
Fair Summer Market
Faire’s winter virtual buying events resulted in 150,000 orders placed. The Faire Summer Market highlights include:
Faire’s community of 20,000 brands will gain concentrated access and demand from Faire’s network of European retailers across the UK, Netherlands, France, Germany, Spain and Italy.
Faire will match discounts up to 10-20%, meaning retailers can save up to 40% on their orders. To date, Faire has saved retailers a total of $6 million through promotion matching.
Faire will fund free shipping on all orders between the U.S. and Europe.
Attendance is free, and participation includes access to livestream events featuring industry experts, trend forecasters, and merchandising experts.