hydra Brands, known for its aromatherapy products that infuse daily routines with joy and serenity, announced a strategic partnership with Annabelle Noel Designs, a leader in innovative product design. This collaboration aims to enhance product offerings and expand market reach for both companies.

As part of this partnership, Anne Cork, President of Annabelle Noel Designs, will assume the role of CEO at hydra Brands. Cork brings a wealth of experience in product design and market strategy, positioning hydra Brands for continued innovation and growth. William Kyle, co-Founder of hydra Brands, will transition into a consulting role, ensuring a seamless leadership transition and ongoing success.

“This partnership marks an exciting new chapter for hydra Brands,” Kyle said. “Anne’s leadership and vision, combined with the strengths of both companies, will position us for long-term growth and success.”

“I am honored to join hydra Brands as CEO,” Cork said. “The opportunity to lead such a respected brand, known for its commitment to quality and innovation, is incredibly exciting. I look forward to working closely with the talented team at hydra Brands to build on its legacy and explore new opportunities for growth.”

Key highlights of the partnership include:

• Innovative Leadership: Cork’s hands-on management and strategic vision will drive market-aligned product development, energizing hydra Brands’ offerings.
• Expanded Sales Channels: Cork’s expertise in building and growing sales channels will unlock new markets and create exciting opportunities for both brands to reach more customers.
• Commitment to Craftsmanship and Quality: hydra Brands will continue its tradition of artisanal care and exceptional quality, with all products proudly manufactured in Lexington, Kentucky.

This partnership is set to be finalized by the end of the year, with both hydra Brands and Annabelle Noel Design maintaining their independent identities while benefiting from close collaboration.