Sep 29, 2021

IMC hires Alejandra Trombetta as senior events manager – apparel

“We are thrilled to welcome Alejandra back to the apparel team. Her experience and knowledge in the industry will allow her to bring our apparel events to the next level,” said Ramage. “She has stepped into a role that perfectly suits her talents. Market weeks will continue to be anticipated events, and we can’t wait to see Alejandra’s creativity and passion come to life in this role!”

In her new role at IMC, Trombetta will be responsible for conceptualization and implementation of parties and networking events, fashion shows, giveaways, speakers and educational programs and at-market installations. At a macro level, she will participate in setting the annual Apparel marketing strategy, collaborate on the annual visual campaign, advise on trends in tradeshow experiences and events, and analyze metrics for all initiatives to measure effectiveness wherever possible.

She rejoins IMC’s apparel team with five previous years of experience as the Fashion Manager, as well as time with the Gift and Home marketing team as a Marketing Coordinator. As part of her responsibilities, she managed approximately 20 fashion shows each year, as well as trend installations. Most recently, she served as a producer at Spanx, where she managed all aspects of the company’s marketing campaign events including catering, vendors, talent, models and budgets. Trombetta earned her Bachelor of Business Administration from Georgia State University and her Bachelor of Fine Arts in Media Communications from Universidad Monteávila in Caracas, Venezuela.

IMC will host one more apparel market at AmericasMart Atlanta in 2021: October Atlanta Apparel, which runs Oct. 12-16. Permanent Showrooms are open from 9:00 a.m. to 6:00 p.m. Tuesday through Friday and 9:00 a.m. to 3:00 p.m. Saturday. Temporary exhibits are open 9:00 a.m. to 6:00 p.m. Wednesday through Friday. Registration is available at www.atlanta-apparel.com/Attend/Registration.