Jul 22, 2022

IMC partners with Melange De Blanc for west coast bridal event

International Market Centers’ (IMC) new VOW Bridal & Formal Las Vegas will launch at full capacity, brimming with over 110,000 square feet of bridal, social occasion, formalwear and quinceañera resources. The first annual market, in partnership with Melange De Blanc, will offer retailers access to 150+ individual collections along with educational sessions, amenities and special experiences, Aug. 15-17, at the Expo at World Market Center Las Vegas.

“The first-ever VOW Las Vegas edition is even bigger and better than what we had initially projected, with exhibitors showcasing wall-to-wall, eager to bring their collections to the West Coast,” said Caron Stover, senior vice president, apparel leasing for IMC. “Registration for the debut West Coast VOW is pacing along well and we have commitments from key western-based retailers excited to attend the market.”

Bridal, Social & Related Categories

Bridal Collections

Notable individual collections showcasing bridal at VOW this August include: Maggie Sottero; Demetrios; Allure Bridals; Casablanca; Jesus Peiro; Justin Alexander; Kenneth Winston; Kitty Chen; Madi Lane; Mon Cheri and Savannah Miller. Notable accessory and shoe exhibitors showcasing across all offered categories include: Bel Aire Bridal; Dae Sung; De Blossom Shoes; Erica Koesler; Hera’s Gems; Marc Defang; Maritza’s Bridal Veils and Ti Adoro.

Social Occasion and Formalwear Exhibits

Along with bridal offerings, VOW will provide access to a number of social occasion and formalwear exhibits. Notable social occasion and prom exhibitors include: ASHLEYlauren; Faviana; Jessica Angel; Johnathan Kayne; Jovani; La Femme; Mac Duggal; Portia & Scarlett; Primavera and Terani Couture. Notable collections showcasing quinceañera include: House of Wu; Morilee; Mary’s Bridal; Princesa by Ariana Vara; and Ragazza.

Melange de Blanc Luxury Collections

Melange de Blanc, a pop-up couture and designer bridal market, will present an additional 25 luxury collections in Las Vegas alongside VOW Bridal & Formal. Notable names include: Vera Wang Bride and House of St. Patrick both of the Pronovias Group; Watters; Beccar; Bo Lee; Dahl Collection; Eleanor’s Bridal; La Premiere; Sarah Alouache; Willowby and Wtoo. For a full listing of VOW Bridal & Formal and Melange De Blanc exhibitors, visit https://www.atlanta-apparel.com/Markets/VOW-Bridal-and-Formal/August-LV.

Events, Education and Amenities

VOW Bridal & Formal Las Vegas will host events and education throughout the three days of its premiere market. Events kick-off on Monday, August 15, opening day of market, with the VOW Bridal & Formal and Melange De Blanc Tacos and Tequilas Market Party. A Live Model Presentation showcasing 50 of the season’s top trends in an intimate, interactive setting runs 6:00 to 7:00. Attendees also will benefit from morning education on Monday and Tuesday, from 9:00 to 10:00 a.m., with two Pre-Market Insights sessions by bridal software company, SYVO and wedding fashion expert, Nayri Kalayjian.

VOW Bridal & Formal amenities help shape the market experience with a violinist in the lobby upon arrival, lobby and show floor photo ops and two VOW Bridal & Formal mannequin gardens showcasing some a host of new styles across all product categories. Attendees can enjoy complimentary daily breakfast, lunch, coffee and happy hours at the show floor café area, custom coffee in The Knot-sponsored coffee stop, Knot Your Average Coffee Stop in the lobby and food trucks onsite daily for lunch. Additionally, buyers can relax in the Casablanca Lounge on the show floor and get work done in the VOW Workspace.

VOW Bridal & Formal Las Vegas runs Aug. 15-17, from 10:00 a.m. until 6:00 p.m., at The Expo at World Market Center Las Vegas.

For more information, visit https://www.atlanta-apparel.com/Markets/VOW-Bridal-and-Formal/August-LV.Market Center Las Vegas.

Market information is available at https://www.atlanta-apparel.com/Markets/VOW-Bridal-and-Formal.