bridal

IMC partners with Melange De Blanc for west coast bridal event

International Market Centers’ (IMC) new VOW Bridal & Formal Las Vegas will launch at full capacity, brimming with over 110,000 square feet of bridal, social occasion, formalwear and quinceañera resources. The first annual market, in... more »

IMC introduces coast-to-coast bridal sourcing

International Market Centers (IMC) is set to host its semi-annual Atlanta edition of VOW Bridal & Formal, co-located with its once-annual World of Prom & Social Occasion, as well as launch its premiere Las Vegas... more »

VOW Bridal & Formal Atlanta prepares for 2022 bridal season

As weddings and events return in full swing, International Market Centers' VOW Bridal & Formal Atlanta is set to present a wealth of brands showcasing the newest in bridal and formal, April 12-14 at AmericasMart... more »

Atlanta Apparel partners with Melange de Blanc, launches new West Coast event

International Market Center (IMC), producers of VOW Bridal & Formal at AmericasMart Atlanta, will launch a new annual West Coast bridal buying event in partnership with Melange de Blanc, a high-end pop-up bridal market, starting... more »

Atlanta Apparel wraps up co-located markets

Atlanta Apparel’s first-ever combination of its Atlanta Apparel market, World of Prom & Social Occasion and VOW | New World of Bridal markets, which ran collectively Aug. 2-7, inspired buyers preparing for a busy season ahead as recovery continues and created opportunity for new business... more »

Atlanta Apparel kicks off the spring 2022 bridal and social buying season

Atlanta Apparel’s combined World of Prom & Social Occasion and VOW | New World of Bridal markets together kick off the Spring 2022 bridal and social occasion buying season with more than 150 of the... more »

Atlanta Apparel hosts successful April markets

Atlanta Apparel broke multiple attendance records at its co-located April 2021 Atlanta Apparel Market (April 13-17, 2021) and VOW | New World of Bridal Market (April 13-15, 2021), signaling a continued robust recovery for the... more »

Atlanta’s VOW | New World of Bridal hosts April event

The 2021 bridal and social occasion market year kicks off in Atlanta with VOW | New World of Bridal, set for Apr. 13-15, 2021 at AmericasMart Atlanta. Excitement is building for the semi-annual buying event... more »