Aug 20, 2020

IMC_di unveils new digital tools

IMC_di (International Market Centers’ Digital Innovations division) recently unveiled Juniper, the new brand identity for its full suite of digital tools. The capstone of the project will be Juniper MKT, a new B2B ecommerce marketplace, launching in January 2021 for the gift, home and apparel industries. IMC_di also announced the immediate availability of Juniper WEB, an ecommerce website tool, the first of several enhanced digital sales and marketing tools scheduled to launch over the next 18 months.

“The launch of Juniper is both representative of our progress and reflective of our momentum,” said IMC_di President Eric Dean. “Juniper is a seamless extension and expansion of IMC’s industry-leading physical markets. Together, they provide a central source for all of our customers’ business needs and offer the only truly omni-channel sales opportunity to the gift, home and apparel industries. Over the coming months and throughout 2021, our new Juniper ecosystem will expand to include a suite of new solutions for the industry, while also seamlessly replacing some of the digital tools currently offered by our legacy brands (Pharos, RepZio and ShopZio).”

Digital Tools

Juniper’s suite of new digital tools – Juniper MKT (digital marketplace), Juniper WEB (ecommerce websites), Juniper SNQ (data hub), Juniper SLS (sales applications) and Juniper CRM (inside sales tools and CRM applications) – have been in development since IMC_di’s launch in January 2020, with a series of phased roll-outs planned into 2021. In addition to three tiers allowing businesses of all sizes to tailor Juniper tools to their specific needs and budgets, the Juniper suite also will include critical multi-line capabilities that enable vendors and their rep groups to work together to grow their businesses through e-commerce. Information about the Juniper suite of tools is available online at JuniperCommerce.com, the brand’s new website.

“Built on the knowledge and trust of an industry that raised us, Juniper provides buyers, sellers, designers and reps with solutions to simplify, connect and grow,” said Dean. “Juniper is more than just an umbrella brand for our digital tools. It also unifies our organization and serves as the ‘North Star’ for our future product development.”

Addressing Business Needs

“The last six months have been a wild ride for IMC_di,” added Dean. “In addition to the typical trials a tech start-up would face, we had the added challenge of COVID-19 business disruptions. While we were able to pivot to provide IMC’s customers with legacy technologies – such as ShopZio and Catalog Connexion – to address immediate business needs, we’re delighted to be making progress towards our original goals. And, we are excited to be able to innovate as our market needs evolve.”