Mar 25, 2019

How younger consumers are embracing Easter

In the article “3 Ways Younger Consumers are embracing Easter” by Katie Jordan, manager, Research and Industry Insights, National Retail Federation, a variety of holiday-related activities are discussed that may spur additional spending by the younger consumer.

Approximately eight in ten adults will celebrate Easter and spend about $151 per person on gift items, which include clothing, candy, cards and flowers, according to the article. Jordan mentioned even individuals who don’t celebrate will purchase holiday-related items during this season.

Those under age 35 really embrace every aspect of the holiday, from the traditional to the whimsical. These younger consumers are even more likely than the average adult to say they plan on celebrating Easter and are the only age group that’s seen a consistent increase in those celebrating compared with a decade ago.

Jodan noted today’s consumers are adding quite a different variety of items to baskets this Easter Holiday, citing merchandise displays are a source of inspiration for people under the age of 35.

Retailers can read the full article at nrf.com to learn how to create displays and product mix to appeal to the younger consumers searching for the right Easter basket gifts.