May 27, 2008

New to High IntenCity – Mini Boxed Sets!

High IntenCity launches a collection of box sets featuring jewelry based on the company’s impressive line-up of licensed properties. The new line focuses on a cast of favorite characters including Hello Kitty, Hannah Montana, High School Musical 2, and the lovable Mr. Men Little Miss crew.

These goodies are a jewelry treat for any girl as a gift or party favor. The individual sets, showcased in branded packaging, include heart lockets on silver ball chains and the matching rubber bracelets feature raised rubber icons and designs. Hello Kitty seals her locket and rubber bracelet set with a kiss of colorful polka dots, Hannah Montana’s set proclaims that Girls indeed Rock, while the HSM characters compete for the lead on their locket. Mr. Men Little Miss inspire smiles as a very happy bunch!

“We set out to create a tight collection of sets featuring hot licensed characters to fulfill the party favor or gift-on-the-go niche at the specialty level. Girls adore these properties and we are proud to design products that combine popular licenses with our specialty touch,” says Renee Levy, President of High IntenCity.

About High IntenCity:
High IntenCity Corp. is a leading manufacturer of high quality fashion jewelry and accessories, primarily focused on girls, tweens and teens. Company-owned brands include CHARM IT!, CHARM IT! co-branded licensed collections, Jewels Girls Love to Wear, The Princess Collection, and i CARE, available through specialty apparel, gift, and toy boutiques as well as premier department stores.

Within the specialty division, licensed collections include: The Hello Kitty Collection, The Disney Tween Collection, and The Little Miss Collection. The private label division designs and manufactures collections under license for Disney, Sanrio, Nickelodeon, and Chorion Silver Lining. Private label distribution is geared towards department stores and mid-tier retailers.

In 2007, License! Global magazine selected High IntenCity as one of the Top 100 licensees based on licensor/retailer nominations. High IntenCity Corp. is a privately-owned company founded in 1993 and based in Fair Lawn, NJ. For more information please visit www.highintencity.com.