Dec 9, 2016

Kiklos Greek Extra Virgin Olive Oil launches inaugural holiday gift basket charity auction

The Olive Fruit, creators of Kiklos Greek Extra Virgin Olive Oil, announced the introduction of its first annual Holiday Gift Basket Charity Auction.  Kiklos has partnered with some of the most notable gourmet brands to create a gastronomic masterpiece, which will be auctioned to the highest bidder through its Facebook page. 100 percent of the proceeds benefit Meals on Wheels, America’s oldest and largest national organization supporting more than 5000 community-based programs dedicated to addressing senior isolation and hunger.

The basket will include a range of epicurean delights supplied by generous partners, such as Sir Kensington Condiments, Terry’s Toffee, Royal Rose Syrups, Tate’s Bake Shop Cookies, Fundamentally Nuts, Sandamiri Crostini and, of course, Kiklos Olive Oil.  The estimated value of the basket is $200, but Kiklos and partners are hoping to encourage bidding to double that amount.  Moreover, the Olive Fruit will then match the final bid with its own corporation donation.

Facebook fans participate in the auction by commenting their bids on the Holiday Gift Basket Charity Auction image on The Olive Fruit Facebook page. In order to drive more bids, Kiklos and partners are also offering participants the chance to win a duplicate Holiday basket, even if they aren’t the highest bidder.  The Kiklos Holiday Gift Basket Charity Auction runs for 12 days, starting at 9 a.m. EST on December 9 and ending at noon on December 21.

Ultimately the goal of this promotion is to not just to raise funds toward the fight against hunger, but to increase awareness of the need to support these kind of critical programs.  While foodies may enjoy the epicurean lifestyle, there are more than 10 million seniors in the U.S. — 1 in 6 — who struggle with hunger. The holidays are the perfect time to give back and every effort, big or small, makes a difference.