Las Vegas Market Preview spotlights market brands
An all-new interactive digital and print edition of the Las Vegas Market Preview spotlights the Jan. 23-27, 2022 market in more than 180 pages and explores why buyers and brands love Las Vegas Market. The semiannual magazine is available now at LasVegasMarket.com and in print.
“The Winter 2022 Preview is a guide to the elements of Las Vegas Market that are like no other – the resource mix, proprietary programs, trend identification and shopability of the campus – combined with profiles of the people that come together as buyers and sellers,” said Dorothy Belshaw, executive vice president, chief customer and marketing officer for International Market Centers (IMC). “It allows buyers to learn about the myriad retailers, designers, brands and sales agencies that participate in this unique buying event and provides the tools for planning a market trip.”
New interactive elements allow readers to hear from featured market attendees as they read about them. Hotspots on the pages open to video interviews with the thought leaders going deeper into the subject matter and providing tours of their stores and projects.
The Winter 2022 Preview explores Las Vegas Market’s proprietary trend programming: Design Icon, Design West, First Look and Market Pros. The 2022 Design Icon Kathryn Ireland is profiled in the magazine with additional video footage available in the digital version. Design West panelist Chris Barrett, textile designer and owner of Chris Barrett Design in Los Angeles, shares her show house experience. FIRST LOOK trends are explored with trend information and images in preparation for pre-market and at-market programming. The five Winter 2022 Market Pros also are profiled ahead of their at-market Instagram takeovers.
New and noteworthy product is explored through a series of spreads focusing on furniture, gift, gourmet/ housewares, health and wellness, home décor, lighting, mattresses/ bedding, outdoor living / casual furniture and rugs. Additionally, the magazine has a feature on Market Snapshot finalists and the 2022 PANTONE Color of the Year Very Peri. Buyers also can read a primer on JuniperMarket – new multi-line B2B ecommerce marketplace powered by IMC – in preparation for its January 2022 launch plus an update on the Las Vegas Design Center (LVDC), the open-year-round design destination in Building A.
Market planning tools in the Las Vegas Market Preview include a list of 10 reasons to love Las Vegas Market, market information, an events calendar, a buying group listing and an exhibitor list.
The online version of the Winter 2022 Las Vegas Market Preview is at https://www.angstromcreative.com/digital/flipbooks/imc/lv/2022/winterpreview/#p=1.
For more information, visit www.lasvegasmarket.com.