Laura Ashley Inks Licensing Deal for South America
Ft. Mill, S.C. — Laura Ashley, Inc. announced today licensing rights have been granted to Brazilian textile manufacturer,Artelassê Indústria e Comércio Ltda., to produce and distribute a collection of fashion bedding and bath products and table linens in select Latin American countries.
The collection will offer a range of casual, traditional and formal styles in bedding coordinates including comforters, duvet covers, dust ruffles, sheets and decorative cushions as well as a coordinating line of bath textiles and accessories. Additional home textiles will include tablecloths, napkins and placemats. The collection is scheduled to launch at specialty and better retailers in spring 2009 and will be available in Argentina, Brazil, Bolivia, Chile, Columbia, Paraguay, Peru, Uruguay and Venezuela.
Laura Ashley® has enjoyed successful growth around the world for over 50 years. “The brand is loved for its original style inspired by the English countryside as well as its quality. Having been well received in the UK, US, Japan, and many countries across Europe, it was a natural step to expand the brand into Latin America,” said Penne Cairoli, general manager of Laura Ashley®.
About Laura Ashley
Laura Ashley, Inc., headquartered in Fort Mill, S.C., concentrates on licensing the Laura Ashley® brand name in North and South America. The company strives to be the ultimate destination brand for women’s wear, and children’s wear and home furnishings. Current licensees include Russell-Newman, Inc., Signature Eyewear and Revman International. For additional information visit lauraashley-usa.com.
About Artelassê
Based in Brazil, Artelassê has been manufacturing home textile products for over 25 years. Both the company’s operating and manufacturing facilities are located in the city of Itatiba, where Adilson Carniatto serves as president of the company. Artelassê launches product bi-annually at Texfair do Brasil, the largest home trade show in the region.
