Jun 28, 2021

Lolita licenses Merritt International to develop new lines of drinkware and tableware

Today, Designs by Lolita, Inc. (Lolita) announced it has licensed Merritt International (Merritt) to develop new lines of acrylic, melamine and shatterproof drinkware and tableware for the brand.

“I am thrilled to establish this partnership with Merritt,” said Lolita Healy, CEO and founder of Lolita. “Merritt’s exquisite and quality craftmanship, design and distribution channels will attract a whole new generation of customers and fans to the Lolita brand. We are so excited to offer durable, dishwasher safe tabletop and drinkware pieces that can be used day or night, indoors or outdoors – flexibility that is especially important as we all return to a sense of normalcy.”

The first product line with Merritt will be the What Is Your Moment collection, which will feature acrylic versions of Lolita’s best-selling, iconic and new designs, including holiday. The collection will include both stemless and stemmed wine glasses and serving pieces, such as appetizer plates, trays and platters, and bowls. New pieces and designs will be added to the collection over time, including margarita, mojito and martini glasses.

The collection’s packaging will appeal to today’s “get up and go” consumer, with a “gift to go” appeal – making it easy for customers to quickly pick up a gift for any occasion. Merritt’s products are also 100% food-safe and BPA-free, making it not only safe, but also functional and stylish for entertaining and celebrating.

“We are very excited to be collaborating with Lolita and her team in this new partnership,” said Eric Damer, owner of Merritt International. “When we first connected, we were both surprised at how much synergy there was between our two companies. Merritt’s business is primarily focused on outdoor entertaining and offering tableware collections that create a special moment amongst friends and family. Lolita’s creativity, style and on-trend designs make this collaboration a natural fit for both of us.”

The partnership between Lolita and Merritt was brokered by licensing agent Jack Morrow of Out of the Box, LLC based in Calabasas, California. Lolita’s first collection with Merritt is expected to launch in January 2022.

Designs by Lolita, Inc. empowers women to be their happiest selves by celebrating life’s special moments through positive designs. Since its founding in 2004, Designs by Lolita has created an empire of collectible glassware, with over 29 million products sold in more than 40 countries worldwide and 100,000 glassware collectors. For more information, visit designsbylolita.com.

Merritt Designs is a family-owned tableware company based in Los Angeles, California. Merritt was one of the first to push the evolution of acrylic drinkware and melamine tableware from lightweight plastic to high-end, heavy-weight tableware that is both unbreakable and elegant. They have achieved this by using innovative textures, intricate embossing and boutique shapes to give off the look of glass, pottery and wood. Their primary sales channels are outdoor patio, home, garden and gift stores; selling to a wide variety of independent and specialty stores across the United States and Canada. For more information, visit merrittusa.com.