Jul 21, 2009
Low-Income Consumers Driving Demand for Green ProductsBy BrandWeek.com

Contrary to the idea that higher-income shoppers are most interested in “green” products, lower-income shoppers are actually driving demand for sustainable product purchases, per a study by Atlanta-based retail design and strategy firm Miller Zell.

The study revealed that while income doesn’t always indicate a bias toward green products, low-income shoppers are most willing to pay a premium for products marketed as green. Women are also more likely than men to pay more for such items.

“Offering green products and executing related promotions could potentially create an additional positive dimension of brand perception — which ultimately impacts frequency and purchase behavior,” the study noted.

The research additionally identifies which channels are most effective at spurring shopper interest in green products, as well as generational differences in eco-friendly purchase behavior.

BrandWeek.com


Tags:


Social Connections


📣 Meet our speakers! 📣The Garden Center Show, presented by Lawn & Garden Retailer, is excited to announce our Keynote Speakers! 📣 Michelle Sherrier: Owner of MC Design Academy and host of The Retail Whore Podcast📣 Tim Quebedeaux: Owner of RetailKPI and Service Provider for The Garden Center GroupBe sure to check them out, along with our full, FREE conference schedule for The Garden Center Show, Aug. 6-7 in Rosemont, IL.🔗 Register for FREE: LGRMag.com/GCSRegister🌐 Learn more: www.gardencentershow.com🚌 Bus tour info: lgrmag.com/LGRBusTour#GCS24 #GardenCenterShow #GardenEvents #InPersonEvent #Networking #RetailStrategies #SpecialtyRetailers #GardenCenter #Conference #speaker #keynotespeaker ... See MoreSee Less
View on Facebook
Gift Shop Plus Winter 2024
Get one year of Gift Shop Plus in both print and digital editions for just $16.

Interested in reading the print edition of Gift Shop Plus?

Subscribe Today »

website development by deyo designs