Messe Frankfurt once again offers in-person events in 2022
Messe Frankfurt will continue to stand for personal encounters and the real product experience on site. Christmasworld, Paperworld and Creativeworld will provide the consumer goods sector with the long-awaited physical trade fair experience from Jan. 28-Feb. 1, 2022. Additional digital formats will also ensure international reach, new contacts and networking opportunities during the year.
Importance of personal exchanges
“Trade fairs have always been an instrument to revive the economy and trade after a crisis. Christmasworld, Paperworld and Creativeworld are making an additional contribution to the recovery after the Corona pandemic,” said Julia Uherek, vice president consumer goods fairs at Messe Frankfurt Exhibition GmbH. Thus, the consumer goods sectors and Messe Frankfurt are optimistic about the coming year. Everyone involved is looking forward to the personal exchange and ordering at the exhibition centre in Frankfurt am Main.
Customer contact and the live experience of the products are also rated as particularly valuable by the exhibitors: “We are already looking forward with anticipation to the most important event for the creative sector at national and international level – Creativeworld 2022!”, explained Kirsten Rohde, vice president marketing, purchasing and R&D Marabu GmbH & Co. KG. “In the Corona period, where visits were not possible, we have been able to maintain excellent contact with our business partners with digital media and many virtual meetings. But nothing is better than personal contact,” Rohde continued.
This is also confirmed by Lars Adler, general manager of Hoff-Interieur GmbH & Co. KG: “After so many months without international trade fairs, we know that there is definitely no alternative to face-to-face meetings at an international marketplace like Christmasworld.”
Face-to-face meetings are indispensable, especially for feedback on new products, explains Frank Indenkämpen, general manager of Novus Dahle GmbH, who is looking forward to taking part in the Office section of Paperworld: “In our view, direct exchange is still important and formative for the experience of people-to-people business relations. The products that we will focus on and present at the fair will generate an immediate and thus directly tangible reaction – we are looking forward to that.”
Digital supplementary program to be further expanded
The three trade fairs for seasonal decorations and festive decorations, products from the paper, office supplies and stationery segments and for hobby, handicrafts and artists’ supplies are being further developed after the pandemic experiences and are consistently thinking along the digital path.
“The combination of the real trade fair, including personal exchange and the haptic experience of the products, with an additional digital offer provides both exhibitors and visitors with far-reaching new possibilities. For example, lectures or workshops can be viewed online afterwards and exhibitors are given the opportunity to present their products both analogue and digitally”, said Julia Uherek.
For this purpose, Messe Frankfurt has set up the online platforms Nextrade and Conzoom Solutions, which provide the consumer goods sector with industry-relevant content 365 days a year and offer digital order and data management. Thus, manufacturers and retailers can continue to expand their international reach after the event and benefit from the networking functions.
Experience trends and innovations live
In 2022, the trade-fair trio will place special emphasis on bringing forward-looking ideas to life. The Christmasworld and Paperworld Trends by the style agency bora.herke.palmisano will play a central role and provide an inspiring overview as well as valuable ordering aids for a trend-oriented assortment. In addition, the trends show retailers how to attract customers back to shopping streets with the help of an appealing presentation and trendy shop design.
The role of trend products is also emphasised by Nils Wittler, Managing Partner of bsb-obpacher GmbH and exhibitor at Paperworld: “The city centres, as well as the stationary trade, will be revitalised after the pandemic. People will be more aware of their environment and this offers us the opportunity to excellently stage and present our trends.” It is important that trade fair visitors see on site how effective staging works and how collections can be optimally put together and ordered. “The emotionality of our products requires personal interaction between customer and supplier. We continue to believe deeply that retail has a long-term justification. A new way of selling via all senses and all channels is becoming increasingly important in retail and makes the shopping experience even more exciting for the customer,” says Nicola Hoffmann, Head of International Sales, Räder GmbH.
The world and the retail landscape have changed in the last year. What this change looks like, what opportunities it holds and what future solutions there are for the consumer goods industry will be revealed at the trio of trade fairs in January. One thing is already certain, however: the yearning for personal contacts is greater than ever.
Christmasworld, Paperworld and Creativeworld offer the first opportunity for a physical exchange between national and international trade partners at one date and in one place. With Messe Frankfurt’s event expertise, major events will also be possible in the new normal with Corona. The safety and health of all participants is always the top priority.
Consumer-goods trade fairs
The three international consumer-goods trade fairs Christmasworld, Paperworld and Creativeworld will be held again as usual in 2022:
- Christmasworld: Jan. 28-Feb. 1, 2022
- Paperworld and Creativeworld: Jan. 29-Feb. 1, 2022
For more information, visit the fairs’ websites