Messe Frankfurt opens Hall 5 ahead of key fairs
Messe Frankfurt opened its new Hall 5 today for the start of its three key international consumer goods fairs: Ambiente, Christmasworld and Creativeworld.
With 18,110 square meters in exhibition space, the hall now offers highly flexible options for all event formats. As well as this, Hall 5 has set a new record for exhibition space: the trade fair trio that opens its doors today is the largest ever Messe Frankfurt consumer goods event to be held at its Frankfurt base, according to the company.
During the opening ceremony, Uwe Behm, member of the executive board of Messe Frankfurt, says: “Today, as our three international consumer goods fairs get underway, we can be sure that it was the right decision to forge ahead with the construction of the new Hall 5 — in spite of the pandemic that brought our business to a standstill and deprived us of steady income.”
From Feb. 3-7, three consumer goods fairs — Ambiente, Christmasworld and Creativeworld — hosted 4,561 exhibitors and participants from 160 countries on a total gross area of 352,950 square meters of exhibition space. Hall 5 joins Hall 12 in the network.
“This investment strengthens Frankfurt’s long-term position as a trade fair center,” says supervisory board chairperson Stephanie Wüst, city councilor and head of the city’s Department of Economy, Legal Affairs & Reform. “The consumer goods fairs Ambiente, Christmasworld and Creativeworld 2023 demonstrate the impressive versatility that the new hall adds to the exhibition grounds. We wish all exhibitors a successful trade fair and all visitors an enjoyable stay in our city. By taking part in trade fairs here, they not only help to boost business travel revenue in Frankfurt but also its international significance as a business centre. Messe Frankfurt has steadily increased its sales revenue for decades, generating a socio-economic effect of approximately €3.6 billion. Our aim is to keep Messe Frankfurt primed for the future.”
Construction of the new hall, which was designed by Frankfurt architectural office Gruber + Kleine-Kraneburg Architekten, began in April 2020. The old Hall 5 was demolished in fall 2019 directly after the Frankfurt Book Fair. As the previous hall had been woven closely into the architecture of the grounds, the basic conditions for the new Hall 5 have been defined exactly except for a small number of secondary aspects. It is situated next to the Congress Center, Hall 6 and the Via Mobile moving walkway. The required planning precision was achieved by the architects, planners, structural engineers, construction workers and Messe Frankfurt’s construction department.
Adds architect Martin Gruber of Gruber + Kleine-Kraneburg Architekten: “The primary component of the new building is the column-free hall area on Level 5.1 with a direct connection to the CMF. This area stands out due to its subtle white surfaces and provides exhibitors and congress organizers alike with a low-key and versatile area. The south façade looking out over the Agora contrasts with a confident color accent and unique folded metal façade.”
The new Hall 5 offers a total of 18,110 square meters in exhibition space on two levels and a foyer with over 1,250 square meters of event space.
From Level 5.1, visitors can access the Congress Center’s Harmonie hall directly. In the opposite direction, Hall 5 has a direct connection to the neighboring Hall 6, meaning events of different sizes can be combined with congresses.
The Hall 5 has a ‘green roof’ planted with sedum sprouts designed to be good for the microclimate and have a cooling effect on hot days.