Dec 3, 2008

Pictures and frames now part of the Giving and Living fairs

(Frankfurt, Germany) — At the next Ambiente from Feb. 13-17 2009, exhibitors of pictures and frames will make their presentations as part of the Giving and Living fairs. With this step, the pictures and frames sector is now positioned in a target-group oriented and thematic setting.

This is a reaction to developments in the market over recent years and exhibitors will now be able to make better use of Ambiente’s broad product spectrum and high degree of internationality.

“Many suppliers of pictures and frames are confronted by a rapidly changing situation in the market and new consumer trends. Therefore, more and more innovative exhibitors – from exclusive galleries to market leaders – want to make their presentations in the immediate vicinity of furnishings and gift articles”, says Sabine Scharrer, Director of the Living fair at Ambiente.

In 2008, the sector was located in the Gallery section in Hall 6.0. From 2009, visitors to the leading international trade fair for consumer goods will find suppliers of pictures and frames in two new halls. Interiors & Decoration in Hall 4.2 stands for high-grade modern and emotional furnishings. It is aimed at international buyers from furniture stores and boutiques, as well as design-oriented galleries, and is thus the ideal setting for original works of art, graphic art and high-grade art prints.

The market leaders taking part will include International Graphics Walmsley, Målerifabriken and Walentowski Galerien. In Gifts Unlimited in Hall 3.1, visitors will find pictures, prints and postcards in the ‘Papeterie’ section and, therefore, as part of the ‘Giving’ fair. The exhibitors in this section will include Eurographics and Platin Art.

Ambiente, the world’s leading trade fair for consumer goods
Ambiente is the world’s biggest trade fair for consumer goods and, every year, attracts around 140,000 trade visitors and 4,600 ex hibitors from all over the world to Frankfurt Fair and Exhibition Centre.

At Ambiente, the international trade searches for and orders its core assortment for the entire business year. To this end, three major events – Dining, Giving and Living – present a spectrum unparalleled anywhere else in the world. Dining is the world’s leading fair for the tableware, kitchen and household sectors with glass, porcelain, ceramic, cutlery, kitchen articles, housewares and small electrical appliances. Giving, the world’s leading fair for presents, covers the gamut from original gift articles, accessories, products for children and fast-moving items to collectors’ items, jewellery and handicrafts. The third international fair at Ambiente is Living, the’place to be’ for home and life styles with the most attractive furniture for indoors and outdoors, holistic home concepts, new accessories, textiles, luminaries and wall decorations.

Background information on Messe Frankfurt
Messe Frankfurt is Germany’s biggest fair and exhibition company. The corporate group has a global network of 29 subsidiaries, five branch offices and 48 international sales partners, which represent Messe Frankfurt in over 150 countries of the world. Events ‘made by Messe Frankfurt’ are held at over 30 venues world wide. In 2007, the Messe Frankfurt group organised a total of 112 fairs, 68 of them outside Germany.

At present, the Exhibition Centre can boast 322,000 square metres of exhibition space with nine exhibition halls and a congress centre. The company is publicly owned with 60 percent being held by the City of Frankfurt and 40 by the State of Hesse. Further information: www.ambiente.messefrankfurt.com