More consumers plan to shop on Black Friday-ICSC
San Francisco, CA – A higher number of consumers plan to go shopping on Black Friday this year, the unofficial kickoff to the holiday shopping season, according to a survey released on Wednesday.
Some 16 percent of respondents said they’d begin their holiday shopping the day after U.S. Thanksgiving this year, up from 10 percent in 2007 and 2008 and an earlier high of 13 percent in 2006, according to a holiday spending survey from the International Council of Shopping Centers and Goldman Sachs.
The projected rise in Black Friday shoppers is due to consumers’ awareness that inventory levels are lower this year, so coveted merchandise may run out early, said ICSC’s spokeswoman Erin Hershkowitz.
Last year, retailers worked to clear out too-high inventory levels with deep discounts intended to lure spending-averse shoppers.
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