Jul 12, 2007
The Most Popular Email Days of the Year For RetailersBy Chad WhiteMediaPost.com

As a follow-up to my column last week about the most popular days of the week to email among retailers, I looked at the 20 most popular days of the past 12 months. It’s no surprise that the majority of the biggest email days come in the weeks before Christmas — including seven of the top eight. Those days include Cyber Monday (Nov. 27) and all three “Echo Mondays” (Dec. 4, 11 and 18) — the Mondays that follow Cyber Monday. Interestingly, two of the three Echo Mondays were bigger email days than Cyber Monday, which is billed as the biggest online sales day of the year.

However, the biggest email day of the year was actually the day after Christmas; more than 53% of the retailers tracked via RetailEmail.Blogspot sent email on Dec. 26, 2006. In addition to capturing added sales from returns, this tactic was no doubt used to try to capture gift card and e-gift card sales as quickly as possible.

Besides Christmas, other high-volume email days occurred in connection with tax day (April 17 this year), Thanksgiving, Mother’s Day, Father’s Day, President’s Day, Valentine’s Day and Easter.

Here’s a listing of the top 20 retail email days:

Read complete article.




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