Jan 9, 2024

nora fleming celebrates 20th anniversary with special events, product debuts

nora fleming, renowned for its distinctive and collectible minis that attach to versatile serveware bases, commemorates its 20th anniversary.

For two decades, the brand has epitomized the art of spreading kindness, crafting memorable moments and offering personalized gifts, one mini at a time.

In celebration of this significant milestone, the company unveiled a series of special events and launches.

A nod to the beginning: The “hats off to 20 years!” mini

In tribute to its inaugural “party hat” SKU, nora fleming is thrilled to introduce the “hats off to 20 years!” mini. This celebratory piece showcases a vibrant green and purple party hat, adorned with blue polka dots and crowned with a metallic gold pom-pom, symbolizing two decades of joy and community.

Interactive celebration at winter markets

nora fleming invites retailers to partake in the festivities at the Dallas, Atlanta and Las Vegas markets. Attendees will have the unique opportunity to paint their own “hats off to 20 years!” mini between 2 and 4 p.m. daily. These sessions are available on a first-come, first-served basis, adding a personal touch to the celebration.

Showroom Locations:

• Dallas Total Home & Gift Market: January 10 -16, 2024 (Showroom: TM 2050)
• Atlanta Market at AmericasMart: January 16 – 22, 2024 (Showroom: B2 9-915)
• Las Vegas Market: January 28 – February 1, 2024 (Showroom: C185)

Honoring the journey

According to the company, nora fleming’s journey began with a pivotal “a-ha moment” in 2004 at founder Nora Napientek’s pottery shop near Chicago.

Observing women returning month after month for new platters, she envisioned a simpler, more versatile solution — a single platter adaptable for multiple occasions. In 2006, with her brother Jon Neidlinger joining as a business partner, they transformed this vision into reality. Today, nora fleming is a beloved brand with more than 1800 retailers carrying its distinct collection, a testament to its enduring appeal and innovative design.

“Reflecting on the past 20 years fills me with immense pride and gratitude. When we began nora fleming, we envisioned a way to simplify and beautify life’s celebrations. It’s been a journey of passion, creativity, and community,” Napientek said. “As we celebrate this milestone, I am deeply moved by the support and love from our customers and retailers. Their stories and experiences with our products are what truly make this journey worthwhile. Here’s to 20 years of cherished moments, and to many more to come.”

Over the past two decades, nora fleming has not only grown its collection, but also formed significant partnerships that have contributed to its success and enriched its offerings.

In 2013, nora fleming kicked off what would become a cherished collaboration by introducing its first NCAA helmet mini. This partnership brought a wave of excitement to sports fans, allowing them to celebrate their favorite teams with the brand’s signature style.

The following year, in 2014, nora fleming embarked on a partnership with JK Adams, renowned for its high-quality wooden boards. This collaboration paired nora fleming minis with their beautifully crafted wood, creating an even more versatile and elegant entertaining experience.

In 2020, nora fleming embarked on two exciting collaborations, further enriching its collection. nora fleming teamed up with Fiesta Dinnerware, marrying their iconic bold colors and designs with custom minis inspired by their vibrant dinnerware. This partnership blended tradition with innovation, offering a fresh twist to table settings. Additionally, nora fleming joined forces with Just Born to bring a whimsical series of their iconic Peeps to life. These minis, inspired by the beloved candy, added a playful and nostalgic element to the nora fleming collection, delighting fans and collectors alike. These partnerships in 2020 marked a year of dynamic growth and creative fusion for nora fleming.

In 2022, nora fleming introduced one of its most successful minis to date, in partnership with Character Arts — “Rudolph the Red-Nosed Reindeer.” This cherished character captured the hearts of retailers and customers alike, making it a standout piece in the collection.

Commitment to charity

Deeply rooted in nora fleming’s ethos is the commitment to giving back. nora fleming has proudly supported charitable causes, including a long-standing partnership with St. Jude Children’s Research Hospital. nora fleming’s limited collection series of minis with St. Jude’s has raised more than $850,000 to date.

In 2024, coinciding with the brand’s 20th anniversary, nora fleming aims to achieve its donation milestone of $1 million with the release of a ninth and final St. Jude’s Children’s Research Hospital mini and keepsake box.

Additionally, a newly launched “Band Together with nora fleming” initiative continues to support various causes, reflecting on nora fleming’s dedication to making a difference.

New launches

This year, nora fleming is delighted to expand its beloved collection with a variety of charming new additions.

The “hello, gorgeous!” piece features an elegant red lipstick, perfect for adding a touch of glamor to any gathering. The “here comes the sun” mini brings a ray of sunshine with its cheerful sun design.

For those who appreciate nature’s beauty, “love blooms here” showcases a quaint window box filled with blossoming flowers. The whimsical “one cool chick” mini features an adorable chick nestled within an egg, ready to bring a smile to any occasion. Celebrating nora fleming’s 20th anniversary, the “hats off to 20 years!” mini dons a festive party hat, marking two decades of joy and creativity.

Additionally, the collection includes a sophisticated “message board” with pinstripes and a practical yet stylish “melamine divided dish” also with pinstripes, each designed to enhance any entertaining experience with nora fleming’s signature blend of function and flair.