Jul 24, 2020
NRF shares June retail sales data

Retail sales rose in June, seeing both a monthly increase and their first year-over-year gain since early in the year as more retailers and other businesses closed by the coronavirus pandemic reopened, but continued COVID-19 outbreaks remain a threat, the National Retail Federation (NRF).

“The retail sales numbers from last month were very encouraging and reflect continued progress in the right direction,” said Matthew Shay, president and CEO for NRF. “It’s clear that congressional relief packages have found their way into consumers’ pockets and are being spent by people who are happy to be back out in communities that are slowly reopening. However, recent spikes in infection rates across the country have us focused on keeping associates and their customers safe, which is the only way we can keep the economy open as we move forward.”

NRF called on all retailers to adopt a nationwide policy requiring customers to wear face coverings or masks during the pandemic.

“June’s numbers show that retail spending is fueling the economic recovery,” said Jack Kleinhenz, chief economist for NRF. “How durable the improvement in retail spending will be is directly related to how widespread the resurgence in COVID-19 cases becomes. All eyes are on the infections that are accelerating in many parts of the country and they pose a serious threat to recovery.”

“Recoveries do not proceed in a straight line and no two are alike,” Kleinhenz said. “The current economy is far from normal and will require a lengthy period to absorb job losses and build up to where it was before. Government aid for consumers and businesses has helped but additional relief is warranted to sustain the consumer spending that is the backbone of our economy.”

The U.S. Census Bureau said that overall retail sales during June were up 7.5% seasonally adjusted from May and up 1.1% year-over-year. That follows an 18.2% month-over-month increase in May and marks the first time government retail sales numbers have seen a year-over-year gain since February. Retail sales have been climbing back upward after a record 14.7% drop in April, the first full month that most stores were closed.

NRF’s calculation of retail sales – which excludes automobile dealers, gasoline stations and restaurants in order to focus on core retail – showed June was up 4.9 percent seasonally adjusted from May and up 9.3% unadjusted year-over-year. NRF’s results are different from the Census Bureau’s figures because of the categories excluded by NRF.

Two-thirds of retail categories saw month-over-month gains and just over half saw year-over-year increases. Many of the gains came at retailers that were closed during the pandemic – clothing store sales more than doubled – but some face the prospect of being ordered to close again as the virus returns in some areas around the country.

June’s results come one day after NRF’s annual survey found consumers plan to spend a record $101.6 billion on back-to-school and back-to-college supplies this year, up from $80.7 billion last year. The projected spending is driven by families buying more laptops and other electronics in anticipation that at least some classes will take place online because of the pandemic.

Specifics from key retail sectors during June include:

  • Clothing and clothing accessory stores were up 105.1% month-over-month seasonally adjusted but down 24.3% unadjusted year-over-year.
  • Electronics and appliance stores were up 37.4% month-over-month seasonally adjusted but down 11.7% unadjusted year-over-year.
  • Furniture and home furnishings stores were up 32.5% month-over-month seasonally adjusted but down 1.9% unadjusted year-over-year.
  • Sporting goods stores were up 26.5% month-over-month seasonally adjusted and up 22.4% unadjusted year-over-year.
  • Health and personal care stores were up 3.5% month-over-month seasonally adjusted but down 2.5% unadjusted year-over-year.
  • General merchandise stores were up 2.7% month-over-month seasonally adjusted and up 0.7% unadjusted year-over-year.
  • Building materials and garden supply stores were down 0.3% month-over-month seasonally adjusted but up 22.6% unadjusted year-over-year.
  • Online and other non-store sales were down 2.4% month-over-month seasonally adjusted but up 30.2% unadjusted year-over-year.

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