NRF Sees Good Easter for Shoppers and Retailers
For consumers eager to say goodbye to winter, Easter couldn’t come at a better time this year.
According to the 2010 Easter Consumer Intentions and Actions Survey, conducted by BIGresearch for the National Retail Federation (NRF), holiday celebrants will spend slightly more this year. The average shopper is expected to shell out $118.60, compared with $116.59 last year. Total spending is expected to reach $13.03 billion.
While spending on most items will remain the same as last year, kids can expect more jellybeans, flavored marshmallows and even gifts in their Easter baskets this year. The average person will spend $17.29 on candy, versus $16.55 last year, and $18.16 on gifts, after spending $17.30 last Easter. Other holiday purchases include clothing ($19.03), food ($37.45), flowers ($7.84), decorations ($6.34) and greeting cards ($6.30).
“With signs of spring popping up everywhere, shoppers are eager to get their hands on bright, colorful Easter merchandise,” said Tracy Mullin, President and CEO, NRF. “Warmer weather and special holiday promotions are the perfect mix to get people out of their homes and into stores as spring approaches.”
