Dec 7, 2023
NY NOW marks 100th anniversary in 2024

NY NOW, owned by Emerald Holding, the largest, is preparing for its 100th anniversary with the upcoming 2024 winter market.

According to show executives, at the center of this commemoration will be enhancements aimed at providing an even more collaborative and immersive experience for the thousands of exhibitors and tens of thousands of attendees expected to attend NY NOW, scheduled for Feb. 4-7, 2024, at New York City’s Javits Center.

“Not only is NY NOW’s 100th anniversary a true milestone for an event, but it also signifies the culmination of a journey driven by our unwavering commitment to community, quality and innovation,” said Kim Mancuso-Telford, general manager of NY NOW. “As we mark this momentous occasion, we take great pride in drawing upon our history to create a highly evolved version of the market. Our focus remains centered on advancing the future of the industry while continuing to foster meaningful connections within our vibrant community, ensuring that NY NOW paves the way for the next 100 years of ingenuity and thriving collaboration.”

Twice per year, NY NOW draws top buyers who eagerly anticipate the latest debuts, high-end designs and must-have wares in the gift, home and accessories industries. With three recently re-envisioned categories — Gift & Lifestyle, Home, and Jewelry & Accessories — NY NOW offers a meticulously curated space trusted by tens of thousands of retailers for trendspotting, discovering emerging brands, and networking with industry trailblazers.

As the winter market approaches, NY NOW commemorates its 100-year legacy through immersive experiences, live programming, lobby installations and vibrant receptions across the show floor. These initiatives aim to deepen community connections, celebrate the industry’s long-standing commitment to this event, and ignite enthusiasm for the market’s promising future. More details on these show enhancements will be coming soon.

“With the renewed focus on content and the launch of additional programs designed to nurture emerging talent, such as our Emerging Fine Jewelry Designer Incubator, we know our buyers will be thrilled to see what we have in store this February,” said Matthew Mathiasen, event director of NY NOW

NY NOW also offers Market “Destinations,” areas of the show floor that are dedicated to fostering and connecting specialized communities. These destinations include:

  • Rising Artisans (a program for global makers)
  • Luxury Lifestyle (a community of luxury jewelry and accessory designers)
  • NY NOW’s Incubator Program, powered by Bulletin (new-to-NY NOW brands under 5 years old)
  • International Pavilions

In addition, brands and buyers can anticipate a suite of transformative updates, encompassing smarter merchandising, dedicated product neighborhoods for seamless discovery, an amplified emphasis on content programming, and a hybrid market experience through NY NOW Online, the fully integrated wholesale platform.


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