Aug 12, 2021
NY NOW’s summer edition features strong attendance and order-writing

NY NOW successfully returned for its Summer 2021 edition, which reported attendance from top brands, retailers and specialty buyers from around the world for its in-person market. An additional 100 brands are also featured through NY NOW’s Digital Market, which is accessible 24/7 through the NY NOW website through the end of the year. The four-day market was the first event to be hosted at the newly expanded Jacob K. Javits Center since its reopening.

“We were thrilled to welcome back our extensive community of brands, buyers and beyond in-person for this edition of NY NOW, which was one of our most successful to date. The level of excitement and joy seen each day reminded us of why it’s important to bring products, people and ideas from around the world together to connect, discover and be inspired,” said Tim Hart, senior vice president of NY NOW. “Thank you to everyone who attended our Summer 2021 market event, as well as the Jacob K. Javits Center for providing a safe and welcoming environment for our guests and staff. We look forward to seeing everyone again in Winter 2022.”


New visual identity.

The debut of NY NOW’s new visual identity, created in collaboration with globally renowned design studio Pentagram, which captures the energy, excitement and variety of the event while also signifying the evolution of the gift and home industry, and the resilience of small brands and businesses.

Competitive awards.

A competitive awards program, adjudicated by an esteemed panel of industry leaders and pioneers, which celebrated brands who stood out for their unique design and dedication to creating products sustainably, as well as innovative emerging brands. Honorees included Kitty Kardboard for the Emerging Brand Award, Bklyn Bento for the Sustainable Design Award, and a slew of individual products across eleven categories for the Best Product Awards.

Exhibitor mentoring program.

The inauguration of an exhibitor mentoring program, which established hundreds of meaningful connections between new and emerging brands and respected retailers to provide input on product merchandising, marketing and more.

New product displays.

Engaging new product displays, curated by NY NOW Creative Director Brad Ford, on view in the soaring, glass-enclosed Crystal Palace, which showcased the best products from the market’s eleven sections. Featured brands included Amara, Hold on to Your Plants, Matr Boomie, Mood Food and more.

Emerging destinations.

Five Emerging Destinations throughout the show floor, which spotlighted up-and-coming brands and artisans debuting to the wholesale market. Through this unique opportunity, NY NOW offered small businesses, such as Flora Obscura, JCR WORK, Spaghetti & Meatballs, Tahiana Creation and Zach & Zoe Sweet Bee Farm, a platform to market their products to leading buyers and retailers.

“NY NOW is a landmark event for small brands and businesses, along with the retail industry at large. It was important to us that we create an experience that was enjoyable, inspiring and immersive, and we look forward to building upon the success of this show with future editions of NY NOW,” Brad Ford, creative director for NY NOW.

For more information on NY NOW, visit

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With it being her first industry event since joining the magazine in May, Gift Shop® Plus Managing Editor Ellen Wagner noticed trends throughout showrooms including sustainable products, flameless lights, and bold colors and prints. 🛍🥣🎄Check out her 21 Editor's Picks from 2024 Summer Atlanta Market: ... See MoreSee Less
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