Oct 23, 2007

OneCoast Partners with OverCoffee: Catalog Library to Improve Product Data

Pittsburgh, PA— OneCoast, the largest and only national provider of sales and marketing services to vendors and retailers of home decor, gift and collegiate products, has partnered with OverCoffee Productions, the leading web design and integration firm, to offer its Catalog Library as an added-value resource to vendors and retailers.

Due to the lack of adequate product descriptions and images available to sales representatives and retailers, OneCoast is partnering with OverCoffee Productions, to offer Catalog Library as a resource to support product sales and e-commerce.

“OneCoast’s 65,000 retailer customers enjoy the option of buying from us in whatever method they prefer- road, show, phone or web,” says Ted Teele, CEO of OneCoast. “We continue to invest in all of these methods, including our onecoast.com online showroom. We believe that our vendors, using Catalog Library from OverCoffee, will be able to deliver better product information which will translate into a terrific online buying experience for our customers.”

Overcoffee’s Catalog Library serves as a secure, online catalog containing product descriptions as well as high and low resolution images, easily accessible 24 hours a day, 7 days a week by authorized users. It can be accessed by visiting CatalogLibrary.com.

“The Catalog Library uses the power of the Internet and the basics of a database to easily distribute sales-generating product information from suppliers to retailers and representatives – whether its for use on a Web site, for downloading a hi-resolution image for your next communications piece or for uploading into a point-of-sale system,” says Ryp Walters, president of OverCoffee. “And, best of all, it’s a free service to retailers and representatives.”

OneCoast is actively working with all of its vendors to update their lines within the Catalog Library so it will be up-to-date for retailers. Once items are submitted for updates, the products will be available online within 2-4 business days.

“Our retail customers are savvy businesspeople who want to have as much information about products as possible in order to make informed buying decisions,” says Jeremy Hirsch, Vice President of Marketing, OneCoast. “Our website, visited by hundreds of buyers per day, will deliver more product line information and that, in the end, will allow us to offer the best experience possible to our customers.”

About OneCoast

OneCoast is the largest national provider of sales and marketing services to vendors and retailers of home decor, gift and collegiate products. We help hundreds of vendors market and sell their products to thousands of retail organizations across the United States. Our customers include leading vendors such as New Creative, C.R. Gibson, Global Views, Napa Home and Garden, Woodstock Chimes, Mud Pie, Crabtree & Evelyn, Feizy Rugs, and The Thymes. We market and sell their products on a regional and national basis to a wide variety of retailers ranging from tens of thousands of small, independent retail stores to large retailers like JC Penney and Neiman Marcus, and web-only retailers like Amazon.com. OneCoast is in the wholesale business and does not sell or market directly to consumers. For more information, visit onecoast.com.

About Catalog Library

The Catalog Library is a division of OverCoffee Productions and serves as a central storage location for product data and images. It offers accurate and secure access in a multi-format Web repository.

About OverCoffee Productions

OverCoffee Productions is the leading Web design and integration firm to the gift, home accents and toy industries. Since 1994, OverCoffee has produced more than 600 Web sites for suppliers, independent sales representatives and retailers. With more than 13 years of Internet development experience, OverCoffee Productions already possesses an educational advantage it uses to assist the industry with implementing Internet strategies. With the acquisition of the Buylink Marketplace in 2002, OverCoffee makes it easier for retailers to source products from thousands of vendors and manufacturer’s representatives that would normally be difficult to locate. Buylink provides vendors and manufacturers’ reps the opportunity to sell products, transaction fee-free, to a huge population of retailers at a fraction of the cost of traditional means. Team members have participated extensively in the industry through trade show participation, affiliation with industry associations and relationships with key industry consultants.