Green Trailblazers: Turning the Sustainable Apparel World on Its Ear
According to Consumer Reports, “Nearly two-thirds of U.S. consumers bought organic foods and beverages in 2005.” It’s easy to see what’s driving that statistic: Interest in a healthier approach to living is at an all time-high.
With approximately one-third of a pound of harmful chemicals used in the farming processing of the average cotton tee shirt, it’s hardly surprising that organic cotton is quickly becoming the fastest-growing slice of the non-foods organic pie.
Together, infant and women’s clothing represents more than 60 percent of the total sales of organic cotton. A market that at the start of the decade was a $100-million-dollar business is now expected to top $3 billion by 2010.
More evidence of a growing trend: The Natural Products Expo West trade show in Anaheim, California recently attracted more than 3,000 exhibitors and drew approximately 47,000 attendees.
