Dec 11, 2020

Roadrunners LLC acquires Joanne & Company

Roadrunners LLC, a sales agency representing major industry brands within the specialty retail sector, is announced its acquisition of Joanne & Company and its showroom in the Las Vegas Market Center. The Roadrunners expansion means coast-to-coast representation for the multi-line sales agency, as well as the opportunity to add new brands to its highly-trafficked showrooms at the major gift markets in Atlanta, Dallas and Las Vegas.

Effective January 2021, Roadrunners will now cover 35 states as a result of the acquisition – a significant 20-year milestone for the company that launched in 2000 with representation in just two states. Specifically, the acquisition adds California, Oregon, Nevada, Arizona, Hawaii and Washington to its coverage, welcoming gift manufacturers from those states to expand their brand presence through Roadrunners’ best-in-class reps and showrooms.

“Roadrunners LLC and Joanne & Company had considerable overlap in brands represented, just serving them in different markets,” said Tosha Pearson, Roadrunners Director of Sales for the West Region. “This acquisition will provide a seamless experience for those brands, who will now benefit from nationwide representation under one sales agency with unparalleled product knowledge.”

While Roadrunners is currently interviewing new brands to join their lineup, they will immediately welcome the Joanne & Company’s portfolio of clients including brands such as Sullivans, DEI (Dennis East International), Le Cadeaux, Amanda Blu and Little Giraffe.

Roadrunners will round out its showroom additions with brands focused on gifts, home, fashion, jewelry, paper, publishing, personal care, gourmet and toys.

“We’re thrilled to see our successful brands in the capable hands of Roadrunners LLC,” said Joanne & Company founder Joanne Rackow. “While it’s been a pleasure serving them for their West Coast needs, this is a natural transition to provide them with the consistent coast-to-coast attention they deserve.”

Joanne & Company was founded in 1994 by Rackow, who grew the business from a small showroom featuring just handmade American products to a 5,000 square foot showroom showcasing products spanning decorative accessories, tabletop, baby products, women’s accessories and more.

For more information, visit www.roadrunnersllc.com.