Feb 4, 2019

Shameless Pets named Purina Pet Care Innovation Prize finalist

Shameless Pets, a pet treats company, has been named a finalist in Purina’s 2018/2019 Pet Care Innovation Prize. The company uses upcycling to turn ingredients that may have otherwise been lost or wasted into premium pet treats that support pet health. Each ingredient is selected to produce unique flavors, provide nutrition and support sustainable practices.

The Pet Care Innovation Prize is a collaborative effort of Purina’s 9 Square Ventures division with investing leaders Active Capital to support and connect with early-stage pet care startups that are currently in market with an innovative business addressing pet and pet owner needs in the areas of pet health and wellness, services, technology, nutrition, and emerging innovations. The five finalists each receive $10,000 in cash from Purina with no strings attached. The finalists also participate in a pet care business accelerator boot camp in Purina’s hometown of St. Louis, where they will meet with industry experts both at and outside of Purina.

The annual Pet Care Innovation Prize experience concludes for this year’s finalists in March 2019, when they will receive transportation, accommodations, and a booth presence at Global Pet Expo. There, they will get the chance to present their businesses to an audience of industry influencers. A grand prize winner will be chosen on-site to receive up to an additional $10,000 in cash and an opportunity to partner with Purina on a project.

For more information, visit www.petcareinnovationprize.com.