Nov 22, 2021
Spielwarenmesse and the Toy Business Forum present key trends

The industry is ready to meet up again at the Spielwarenmesse in Nuremberg from Feb. 2-6, 2022. The  trade fair, along with the Toy Business Forum – the home of industry expertise and solutions to everyday business issues, will  provide high quality experts that will provide details on the key themes of sustainability, trends in retailing and toys, and digitalization and marketing. A new feature is the Live on Stage presentation format.

Wide-ranging Content

The program starts in the morning with LicenseTalks from Wednesday to Saturday between 10:30 a.m. and 11:30 a.m. Content ranges from Making Sense of Streaming Platforms and What They Mean for Licensing and The Video Game Content Machine to Tap into Fandom and 10 Trends That Are Shaping 2022.

Between 1:00 p.m. and 3:00 p.m., the focus will be on presentations about changes and new challenges for retail in general and the toy sector in particular. These will be followed by different presentations every day on the mega-trend Toys go Green. In the late afternoon, in the Live on Stage program, the exhibitors will take to the stage for the Toy Business Forum. In 20-minute slots, participating companies will be presenting their businesses, product portfolios and new products to the trade visitors.

Digitalization and Sustainability

One of the key themes is the advance of digitalization, which demands new solutions. On Thursday, Svenya Scholl will speak on digital point-of-sale, online visibility of retail businesses and the use of social media. Here she will call on her practical experience as project consultant in the SME 4.0 Retail Competence Centre, sponsored by the Federal Ministry for Economic Affairs at IFH KÖLN. A fitting special presentation format awaits trade visitors on the Friday, too, with the digital live streaming of the presentation by Dara Kossok-Spiess, director of network policy and digitalization at the German Retail Association (HDE) in Berlin.

The topic of sustainability, which will have great significance at the Spielwarenmesse, will be getting a lot of exposure. It turns up again at the special area Toys go Green in Hall 3A. On Wednesday, with the slogan of conscious consumption, Belgian consultant Joeri Van den Bergh tackles the question of how sustainable sustainability is for a brand. Then on Thursday, speakers including Axel Dammler of Iconkids & Youth will discuss sustainability in toys and games.

Global Trends

There will also be a focus on new materials, technologies and trends. On Wednesday, a presentation by U.S. toys and trends expert Reyne Rice, co-president of the International Toy Trade Magazine Association (ITMA), will turn the spotlight on sustainability and innovations. And on Thursday, Achim Himmelreich from Berlin, Capgemini Deutschland GmbH, points to the future of bricks-and-mortar retailing, drawing on developments in the market, results from research studies, and best practices.

The extensive program of talks in the Toy Business Forum is available online. All presentations will be live streamed and simultaneously translated into German/English. No registration is required for the free presentations.

For more information, visit

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