Jun 17, 2019

Surf Expo’s Waterfest launches the September show

A new event debuts at Surf Expo in September —  Waterfest. This is an outdoor festival experience and will kickoff the show. The event will feature music, food and 40 of the newest and best products and brands. Waterfest will be an opportunity for retailers and media to experience the brands and interact in a casual, outdoor environment.

“Waterfest will include hard goods, apparel, accessories (sunglasses, towels, umbrellas, chairs, outdoor toys), consumables and bikes in addition to hard goods like SUPs, canoes and kayaks that can be tried out on the water,” said Ken Andres, category manager for Surf Expo.  “It’s a fun new buying opportunity for our retailers, and our exhibitors are excited for the additional chance to connect.”

Surf Expo will also unveil its new branding in September. “Our goal was to create a visual identity for the show that reflects and describes who we are today, and the markets we serve. The new branding brings to life Surf Expo’s two pillars; Watersports and Coastal Life,” said Roy Turner, senior vice president and show director for Surf Expo.

“We are seeing the beach lifestyle markets, with our deep roots in surfing, expand from saltwater coastlines to all shorelines including oceans, lakes, rivers and more recently, man-made water & wave parks. Our new branding better reflects how we serve our individual markets and how those markets offer crossover opportunities,” Turner explained.

Surf Expo will be held from September 10 through September 12, 2019 in the West Concourse of the Orange County Convention Center in Orlando Florida. For additional information, visit the website www.surfexpo.com.