Feb 8, 2022
VOW Bridal & Formal Atlanta prepares for 2022 bridal season

As weddings and events return in full swing, International Market Centers (IMC’s) VOW Bridal & Formal Atlanta is set to present brands showcasing the newest in bridal and formal, April 12-14 at AmericasMart Atlanta.

“The 2022 bridal and formal sourcing season is here in Atlanta this April following optimism around in-person celebrations and milestones,” said Caron Stover, senior vice president, apparel for IMC. “After two years of rescheduled weddings and events, 2022 will be one of the busiest seasons for our social industries, and our VOW Bridal & Formal exhibitors have the on-trend designs ready to accommodate heightened demand.”


The April buying event will feature Fall/Winter in bridal plus prom, quinceañera, mother-of-the-bride, accessories, homecoming, men’s formalwear and special occasion across VOW’s extensive 50+ permanent showrooms and 20+ temporary exhibits.

New bridal exhibitor, Jesus Piero, joins the April market in a showroom alongside established bridal and social occasion brands, including: Amalee Accessories, Allure, Alyce Paris, Bel Aire Bridal, Calla Blanche, Casablanca, House of Wu, Jovani, Justin Alexander, Lotus Threads, Lux & Love Designs, Lyda Formals, Mac Duggal, Marc Defang, Mon Cheri, Monica Loretti, Morilee by Madeline Gardner, Primavera, Rachel Allan, Sherri Hill and Sydney’s Closet Plus Sizes.  

Special Events

Beyond exhibits, VOW Bridal & Formal welcomes the industry back with special events including the VOW Market Party and a live model demo on Wednesday, April 13 in the Fashion Theatre on floor 15 of Building 3. The demo will feature over 60 looks across bridal gowns, flower girl, mother of the bride, bridesmaids dresses, tuxedos and accessories, with an opportunity to network and enjoy music, food and cocktails, giveaways and more. 

The market’s hallmark hospitality continues with daily amenities and educational opportunities. A variety of amenities will be provided to buyers every morning of market and VOW buyers and brands can network over happy hours Tuesday, April 12 on floors 10, 12 and 14. Lunch & Learn seminars will take place to further educate attendees on bettering business practices and bridal and formal trends for the next season.

A full list of VOW Bridal & Formal Atlanta amenities, education and events can be found at https://www.atlanta-apparel.com/Markets/VOW-Bridal-and-Formal/April


VOW Bridal & Formal presents its collection three times annually: April and August in Atlanta and August in Las Vegas. VOW’s Atlanta edition is open Tuesday, April 12 and Wednesday, April 13 from 9:00 a.m. until 5:00 p.m. and Thursday, April 14 from 9:00 a.m. until 3:00 p.m. at AmericasMart Atlanta Building 3. For more information, visit https://www.atlanta-apparel.com/Markets/VOW-Bridal-and-Formal.

Safety Protocols

The April 2022 VOW Bridal & Formal market will follow IMC’s Together Safely protocols. On-campus safety procedures include the required use of PPE and social distancing measures. For a full list of updated protocols, visit TogetherSafely.com

For more information, visit www.imcenters.com.

Social Connections

With it being her first industry event since joining the magazine in May, Gift Shop® Plus Managing Editor Ellen Wagner noticed trends throughout showrooms including sustainable products, flameless lights, and bold colors and prints. 🛍🥣🎄Check out her 21 Editor's Picks from 2024 Summer Atlanta Market: giftshopmag.com/article/summer-2024-atlanta-market-21-editors-picks-by-ellen-wagner/ ... See MoreSee Less
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