Sep 26, 2019

VSBLTY signs technology agreement with Sensormatic Solutions

VSBLTY Groupe Technologies Corp., a software technology company, said it has signed an exclusive Global Reseller Agreement with Sensormatic Solutions, a global retail solutions portfolio of Johnson Controls.

“Retail is changing at an accelerated rate. Digital technology is being leveraged to enhance the shopper journey while multiple methodologies are being deployed to measure and maximize retail intelligence for both retailers and major consumer brands,” said Jay Hutton, co-founder and CEO of VSBLTY.

Data is redefining everything about the retail operations and shopper experience, from how retailers and brands interact with shoppers, to how, why and where shoppers make their decisions and purchases. Sensormatic Solutions enables smart and connected shopper engagement.

By combining critical insights into retail inventory, shopper traffic and loss prevention, Sensormatic Solutions helps create unique shopping experiences and its solutions deliver real-time visibility and predictive analytics for accurate decision-making across the enterprise, enabling retailers to confidently move into the future.

“Sensormatic is an ideal partner for VSBLTY. Sensormatic shares the VSBLTY vision to engage the shopper by delivering targeted content for a truly omni-connected and omni-channel store that produces both high impact advertising as well as advance shopper insights,” added Hutton.

“VSBLTY’s digital display, which drives interactivity into the store experience, and Vector, our software module that detects persons or objects of interest, along with our computer-based vision analytics technology will further enhance Sensormatic’s global marketplace position, providing crucial software services to hundreds of retailers worldwide,” Hutton explained.

“VSBLTY is an important piece of our strategy as retailers increasingly rely on in-store video analytics to not only understand and directly support the shopper journey but also to provide another layer of context-based security and loss prevention,”  said Amin Shahidi, head of strategy for Sensormatic Solutions.

By integrating VSBLTY’s software technology with Sensormatic’s broad portfolio of existing retail solutions, Sensormatic will also boost in-store sales through demonstrated concepts such as the delivery of context-sensitive, targeted advertising and promotional video content throughout the store and on loss prevention pedestals.

Three modules will be sold and serviced globally in conjunction with Sensormatic Solutions. Sensormatic has already introduced the VSBLTY software suite to several customers, but the formal launch will occur in Q4 of 2019.