Sep 10, 2007
Zutano Inc. and Bananafish Seal the Deal for New Licensed Baby Bedding Collection

CABOT, VT- Zutano Inc. an industry leader in specialty baby fashion is proud to announce a new partnership with Bananafish, manufacturer of upscale baby bedding, nursery decor and newest division of The Betesh Group. Under license Bananafish will produce the much-awaited collection of Zutano baby bedding and room decor accessories. The collection will marry Zutano’s whimsical mix and match approach with the interior design expertise of Bananafish.

“I am trilled about our new partnership with The Betesh Group”, stated Michael Belenky, founder and CEO of Zutano Inc. “Bedding is a natural extension to the Zutano line – our unique prints will become part of your baby’s room and not just their wardrobe. The Betesh Group’s vast experience in the juvenile industry and their commitment to quality and service makes them the perfect partner for us.” Uli Belenky, founder and creative director of Zutano Inc. added, “I am so excited to see the wonderful designs that we’ve created translated into vibrant modern room environments for babies.”

Jonathan Breiter, Executive Vice President of The Betesh Group commented, “We are proud to add the Zutano bedding license to Bananafish’s growing portfolio of brands. Zutano’s very unique look captures a segment of the baby bedding market that we feel is void. Their amazing prints and patterns are perfect extensions for bedding.”

Inspired by the Zutano spirit, the versatile bedding and accessory collections will maintain richly colorful, fun and fashionable aesthetics. Product categories will include: bedding sets, comforters, blankets, crib sheets, bumpers, mobiles, wall organizers, decorative pillows, lamps and more.

The premier lines of Zutano baby bedding and room decor will be offered at retail third quarter of 2008.

About Zutano, Inc.

Zutano children’s clothing is available in fine retail stores and specialty boutiques across North America. Zutano has maintained a purity of image, simplicity and conceptual consistency that ranks among the highest in the children’s clothing industry. Zutano, Clothes Unique As Your Baby.




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