customization

Make It Yours: Fall 2024 Lookbook

Consumers love to bring a piece of their travels home with them — or make a gift extra special for someone they love. These customizable products add to any home while also being a keepsake... more »

Smooth Sailing: Boat Day Essentials

Recreational boating gained popularity during the COVID pandemic and has remained popular. According to the National Marine Manufacturers Association (NMMA), recreational boating saw a 35% increase in annual economic activity between 2018 and 2023, from... more »

Embracing individuality: Custom apparel and accessories are on the rise

A common theme Gift Shop® Plus editors have heard from wholesalers and retailers alike in recent months is that 2023 is the year of customization, whether that’s in the products customers shop for, how they decorate... more »

Tangible memories: The latest offerings in custom gifts and souvenirs

Memories are at the heart of life. Custom gifts and souvenirs commemorate life's moments, from vacations to birthdays and everything in between. Offering such products enables retailers to connect with their customers. “Customization allows retailers... more »

Customization Trends

The world of customized merchandise is incredibly vast, and the segment is evolving fast thanks to advancements in technology such as 3-D printing, networked production and high-speed data transmission, enabling mass customization like never before.... more »

Tailor Made

Namedrop and souvenir merchandise is still popular, and that isn’t going to change anytime soon. Consumers are looking for products that reflect a brand, a city/town/state, specific location (longitude and latitude), or an image that... more »

The Name Game

As the retail marketplace evolves, consumers have voiced a desire for products that help them connect to places, favorite activities, past times and other memorable experiences. DEMDACO is introducing the Make It Yours line, a... more »

Stick To It

With a work hard play hard attitude, the team at Stickers Northwest in Tacoma, Washington is getting both done, and growing the business at the same time. Tony Saddler began selling stickers as a side... more »