marketing tag

Holiday-hungry retailers go in for Socialized selling

When the retail going gets tough, the tough tweet.Retailers have waded deeper and deeper into social media in recent years, going viral to reveal a bit of personality or simply pump promotions.Yet this year's holiday... more »

Marketing Main Street for the holidays

Snow squalls are in the forecast for Collingswood's business district through Christmas Eve, creating a winter wonderland for shoppers and diners."It's very Bedford Falls," borough spokeswoman Cassandra Duffey said.Facing tough competition from malls and chain... more »

‘Shop local’ efforts kicking off this weekend

Residents can prepare to be slammed with an onslaught of "shop local" messages starting this weekend.Yuba City is launching its Think Yuba-Sutter First campaign Friday with print advertisements, a Web site, radio spots, video and... more »

Looking for ways to promote business

Glimmers of escaping the recession hasn't stopped some Kingsburg downtown business owners from finding ways to streamline their businesses -- even if the recession hasn't affected their business. There has consistently been businesses setting up... more »

Lagniappe… Give a Little Something Extra!

Recently, I stopped at my favorite candy store for some of its special vanilla fudge. Little did I know that I had a pleasant surprise waiting for me in my shopping bag. When I reached... more »

Research Reveals the Impact of In-Store Sampling

A new independent study proves for the first time in-store sampling not only has dramatic sales impact on the day of the sampling event, but also increases sales of established products and line extensions, as... more »

Managing an Online Reputation

Your customers are talking about you — and the whole world is listening.Local review sites are reshaping the world of small business by becoming the new Yellow Pages, one-stop platforms where customers can find a... more »

Marketing 101: Direct Marketing vs. Personal Marketing

Effective marketing is leagues away from how it was thirty years ago.[i] This is primarily due to the increase of "mainstream knowledge". While effective marketing still needs to be targeted, relevant, measurable and accountable, the... more »