marketing tag

Small independent stores counting on the personal touch

With pens costing as much as £1,200, it would be easy to assume that business was struggling at The Pen Shop in Birmingham's Great Western Arcade as the recession bites.But manager David Hardy remains upbeat."Fortunately... more »

Downtown New Bedford Inc. announces new cooperative coupon campaign

New Bedford, MA — A new coupon campaign to promote shopping downtown is being launched today as retailers work together to promote a SHOP DNB! theme by offering customers an easy way to save $5... more »

Social Networks, Blogs Pass Email In Usage

The rapidly evolving world of social networks and blogs has officially grown up. Last year, the largest increase in visitors to such "member community" Web sites came from those ages 35-49, according to a new... more »

Retailers’ bag of tricks includes smell and lighting

Bargain is the new black, and marketers have caught on.But when is a sale a deal?Retailers have developed myriad techniques to entice customers into the store, over to their products and eventually to the checkout... more »

‘Shop Yorkville’ aims to beef up business

Yorkville -- In an effort to keep dollars within the community, one alderman is proposing a "Shop Yorkville" campaign that would boost business for local retailers large and small battling a tough economy."It's just another... more »

In Litchfield, It’s Better to Share

The Renaissance center in the Tollgate Hill business district of Litchfield has had several incarnations over the years. Two of the five current businesses subscribing to a strength-in-numbers school of merchandising are Scarborough Faire Home... more »

‘Sweet’ town banks on collaboration

Lititz is Lancaster County's sweet spot.Or at least that's the pitch retailers in the small town - which is perpetually chocolate-scented thanks to the Wilbur Chocolate Factory - soon plan to make.Merchants there have banded... more »

How much is that skull in the window?

Once was, the best shows over the holiday season and into the new year weren't in the theatres but in store windows.Giddy throngs of shoppers were mesmerized by tin-plated mechanical elves capering in automated holiday... more »