marketing tag

5 social media tips for small business

A few years ago, using the Internet to market a small business simply meant to create a presence online with a simple, informational Web site.Then came the demands of search engine optimization to ensure Google... more »

Retail Spotlight: KitchenArt, Big Ideas From the Store for Cooks

Before Larry Oates opened his KitchenArt store in West Lafayette, Ind., he made a list. The list was two-part, including both businesses that Oates — an attorney looking for a career change — would be... more »

Marketing musings with no blarney

Just back from the Emerald Isle and a long overdue vacation. It was a bit of a pilgrimage... to the pubs, to the ancestral village and parish church, and to Dublin and James Joyce's lair... more »

Hinsdale shopping plan would boost local economy

Amid a challenging economic climate, a Hinsdale business organization has a challenge for shoppers: spend $50 a month at small businesses in the village.The concept, being adopted by other municipal and business leaders across the... more »

Shop Glendale campaign kicks off

The Glendale Office of Tourism is launching Shop Glendale 2009-2010. The marketing program is aimed at engaging businesses within the community and encouraging residents and visitors to patronize local shops, so tax dollars remain in... more »

Tweeting for profit

A year ago Kris Drey couldn't care less about Twitter.With 13 years of Web site experience, Drey is no technophobe. He serves as vice president of product marketing at Fliqz, an online video-hosting service with... more »

Local San Francisco businesses given economic boost with “Show Your Badge” Programs during San Francisco International Gift Fair

San Francisco, CA: Area businesses get a boost – and not just for those in banking, the auto industry or in real estate. Now America's cities, both large and small, are getting in on the... more »

Loyalty cards score points

The number of gift card purchases buzzing through the computer servers at SparkBase has decreased with the recession, but not by as much as loyalty card transactions have increased.What at first might seem contradictory makes... more »