social marketing

6 Tips to Get Your Social Media in Tip Top Legal Shape

Social media is not an option if you own a business in this modern day and age. It has become a way in which we connect with our customer and potential customers both for advertising... more »

How Small Businesses Can Nail Social Marketing

For many independent business owners, embarking on a full-blown social media program can seem like a daunting journey into unknown territory. Thankfully, the payoff is worth the effort. When done right, there’s massive potential for... more »

Three Best Ways to Use Location-Based Social Media

Restaurants, retailers and other small businesses with storefronts are embracing location-based social networks – think Foursquare or Facebook Inc.'s Places – to woo customers and keep them coming back.The services allow smartphone-toting customers to "check... more »

A small business guide to using Foursquare

Foursquare is the new social network marketing app the allow members to check in and reveal their location. Many businesses have seen a rise in the number of people who find out about them through... more »

Making the Webwork

Pennsylvania — At the Toadflax store in Shadyside, there are candles to be ordered, longtime customers who need deliveries and students wandering in from nearby Carnegie Mellon University or Pitt to pick up Kiehl's body... more »

Trending and Trendy

Missouri — Amanda Vander Tuig has never been one to worry about what people think of her, which is a good thing because the owner of downtown gift shop The Butterfly Tattoo is outspoken about her... more »

Foursquare networking site rewards users and businesses

Kentucky — "Check in." "You are the mayor." "You've earned the Bender Badge." If you know what I'm talking about, you're one of the growing number of users of Foursquare, a company that's on the... more »

Area retailers utilize innovation in marketing

Shopping centers and retail developers earned MAXI Awards recently for new, social media efforts as well as traditional advertising projects that are drawing more customers to their centers.New customers are seeking out products and services... more »