Lauren Gryniewski

Company

Old Tom Foolery / Modern Lore / Greater Goods

Job Title

owner & creative director

Accomplishments

In 2007, Gryniewski and her husband delved into the stationery world after purchasing an antique letterpress on Craigslist. They launched Old Tom Foolery and have since won six National Stationery Show LOUIE awards, including Rising Star and Most Humorous Card. In 2013, Gryniewski recognized a lack of contemporary photography in the boutique greeting card market, so she collected images from a group of talented photographers to form their second brand, Modern Lore. Also in 2013, she and her husband opened their flagship store in Minneapolis, Greater Goods. Every year the shop partners with a local organization to volunteer and give a portion of profits back to the community.

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Social Connections

This year’s outlook is just peachy.The Pantone Color Institute named Peach Fuzz (PANTONE 13-1023) its 2024 Color of the Year, and the hue is already permeating retail. Here we present the latest products adorned in the peachy hue, as well as four complementary hues selected by Pantone for 2024. Read the Spring 2024 Trend Report here: giftshopmag.com/article/spring-2024-trend-report-peach-fuzz-and-its-supporting-cast/📸: Photo courtesy of Mud Pie. ... See MoreSee Less

Photo

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