Big Ideas To Make The Most Of Small Business Saturday
Small Business Saturday, a day set aside to celebrate and shop at small businesses was created four years ago by American Express to rally people to shop local during the busy holiday season. It’ll also be here before you know it.
Small Business Saturday is always held on the Saturday after Thanksgiving – this year it’s on November 29th. Falling directly after Black Friday, this specific day helps bring attention and cash to local businesses. In fact, in 2013, customers spent an estimated $5.7 billion at small, independent businesses on Small Business Saturday according to American Express. To help your business take part, there are some useful tools you should take advantage of:
1. Personalize, Plan & Promote