Apr 27, 2010

Burbank gift store chooses purpose over profitBy Connie LlanosDailyNews.com

Like any gift boutique, Bliss Unlimited has artfully arranged its colorful handmade baskets and gemstone bracelets to entice browsers to buy.

But if customers linger a while, they will realize purpose trumps profit at this shop in the Burbank Town Center.

Bliss Unlimited is staffed only by teenagers, creating a kind of business boot-camp to teach them about customer service, retail economics and work ethic.

And profits from the store are donated to We Care for Youth, a nonprofit agency that works to build strong character and self-esteem among local teens.

“It is important for young people to have a real awareness of the world around them,” said Linda Maxwell, co-executive director of Bliss Unlimited and We Care for Youth.

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