Apr 19, 2011

Can Video Help Your Small Business?By Marc SaltzmanKMPH.com

Video has become a killer app for small-to-midsized businesses. You can now use live video conferencing and collaboration between remote employees, provide streaming video for websites and social networks, and more.

“Video is indeed becoming more pervasive in the enterprise,” says Phil Karcher, a researcher at Forrester Research in Cambridge, Mass. “Tools like online video platforms make it easy for marketers to embed video on their websites and syndicate content to their YouTube and Facebook pages.”

However, there are a few challenges in keeping up with the Joneses — from taxing network resources to privacy and security concerns. Is video really worth it for your business? Consider the following:

The Value of Video

Even though it takes some planning on the part of IT, Forrester Research says your business can’t afford not to embrace online video. Video is 53 times more likely to appear on the first page of search results than text-related pages on the same topic.

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