Aug 25, 2010
It’s Still Too Early to Value Location Services, Businesses SayBy Emily GlazerBlogs.WSJ.com

Are location-based services going to be the next social-networking step for businesses?

The big debate lately has been whether Facebook’s new location-sharing service, Places, will overwhelm pioneers like Foursquare. But the real question for the market may be how much businesses are willing to pay to use the services to connect with customers.

Foursquare, which has a real-time stats program and partnerships with national companies, might offer the best clues about how businesses could use location-based social networking. But it’s still too early to put a value on that, said companies that are testing such services.

Dozens of national chains are using data from Foursquare, which gives them tools to see stats about their location, like who checks in and where customers go before and after visiting.

For now Foursquare is free for businesses. But that won’t always be the case. “The goal is to get as many merchants on the platform as possible, understand what they want and some day charge them for what they want,” said Tristan Walker, Foursquare’s director of business development.

Will business continue to use the service? Several other pieces have to fall into place for the services to become more mainstream, said Sree Sreenivasan, a digital media professor at Columbia University. “You need customers who buy into the technology and are willing to use it, and you need businesses that are savvy enough to use it in a smart way to harness that,” he said.

Read complete article.




Social Connections


MineField Village is an actual minefield-infested area in Cambodia, where women didn't have many job opportunities. Until @landminedesign came along. They taught women to create these beautiful delicate pieces of jewelry out of rolled paper beads. Check out 620 in Handmade to learn more about this amazing story. @ny_now
The smells. The beauty. It's giving us all the feels. Check out @tactilecraftworks in booth 9569
There are so many amazing products in the sustainability showcase, it'll be impossible to make these award decisions
Go big or go home! @karenalweilstudio at @ny_now
These wooden signs by @featherandbirch are the bees knees! 😊 ...and what a great display by @binksandthebadhousewife !
Extra! Extra! Read all about it! Subscriptions to Gift Shop Magazine are 50% OFF for a limited time. Use coupon code “INHALF16” at checkout: http://bit.ly/1RTgk2P. Link in bio!
We ❤️ the Olympics
Tag us and you could be in the next issue! ❤️ @giftshop_magazine @caddywampusonmackinac
Bloomingville butter dish and Accent Decor eyelash vases are right at home in a delightful mix of vintage and new at Bailey & James. @baileyandjames @bloomingvilleus @accentdecorinc
Happy Tuesday
Repost from @tomkatstudio Happy National Watermelon Day!! 🍉 We hope your day is super sweet! NEW darling watermelon party supplies in the TomKat Shop? 🍉🍉🍉 tomkatstudio.com
As seen at ...write down your blessings on the feathers and put them in @turkeyonthetable to read through and share the thankfulness

Upcoming Trade Shows

August 28, 2016 - August 29, 2016

Louisville Gift Show (Summer)

Shepherdsville, KY
September 2, 2016 - September 6, 2016

Maison & Objet Paris

Paris,
September 4, 2016 - September 7, 2016

International Autumn Fair

Birmingham,
September 7, 2016 - September 9, 2016

Tokyo International Gift Show

Tokyo,
September 8, 2016 - September 10, 2016

Surf Expo

Orlando, FL
75 Applewood Drive, Suite A
PO Box 128
Sparta, MI 49345
616.887.9008
Summer 2016
Interested in reading the print edition of Gift Shop? Preview our digital edition »

Get one year of Gift Shop in both print and digital editions for just $30.

Subscribe Today »

website development by deyo designs