Jun 5, 2008

Bring your BFF and Favorite Shoes: Midwest hosts first Girls’ Night Out

(Cannon Falls, MN) – BYO BFF (Best Friend Forever)! Midwest announces it will host the industry’s first Girls’ Night Out designed for independent retailers (and their BFFs) in select showrooms this summer.

Mixing education and fun, Midwest’s Girls’ Night Out will feature in-store event ideas and tips, prize drawings of Girls’ Night Out event kits for retailers to use in their stores, guest appearance by nationally known artist and author Suzy Toronto, and fun, food, cocktails, and gifts for GNO attendees. Toronto will be on tap to share event ideas and girlfriend stories, as well as sign complimentary gifts from her new, vibrant collection of uplifting, sassy girlfriend gifts and home decor for Seasons of Cannon Falls that celebrates “ordinary women who do extraordinary things.”

Dallas will play host to Midwest’s first Girls’ Night Out on Friday, June 20, from 3-8 p.m., in Midwest’s Dallas showroom, located in the World Trade Center, Suite 711. Midwest will also host Girls’ Night Out in Atlanta on Saturday, July 12, from 3-8 p.m., in Midwest’s showroom located in AmericasMart Merchandise Mart (Building One), Suite 16A7.

“At Midwest, we understand the importance of in-store events in driving traffic and boosting sales for independent retailers, now more than ever before,” says Midwest President Frederic Contino. “We’ve designed our Girls’ Night Out event to not only celebrate retailers and have some fun, but also to provide creative, valuable event ideas, tips, tools and a place for retailers to share their event successes with each other.”

Event ideas and tips will be provided by retail guru and event expert Mary Liz Curtin, as well as Toronto. Participants may enter to win Girls’ Night Out event kits, complete with promotional postcards, giveaway prizes and copies of The Sacred Sisterhood of Wonderful, Wacky Women books. For more information, please call 800-776-2075 ext. 2335.

Midwest sparkles as a national leader in the giftware industry, bringing independent retailers unique product designs, award-winning display ideas, innovative merchandising programs, outstanding customer service, and an experienced and enthusiastic sales team. Through our Seasons of Cannon Falls brand, we offer a wide variety of exclusive holiday, seasonal, and everyday home decorations and gifts. Through our Colonial Candle brand, we bring independent retailers the highest quality premium candles and home fragrance products featuring on-trend fragrances and colors, effective displays and the Colonial Candle Promise. And now through our Delight brand, we offer a complete collection of trend-forward candle accents to brighten the home.

Please call 800-776-2075 or visit www.midwestofcannonfalls.com for more information or locate a showroom near you.