Apr 13, 2010
Aurora Launches New YooHoo & Friends Website

Pico Rivera, CA – Toy and gift manufacturer Aurora World Inc. has launched a brand new web site for its best selling brand, YooHoo & Friends. The free, interactive virtual world at YoohooFriends.com requires no activation code and is targeted to children 5 to 12 years old. At the web site, visitors can learn about real animals and their environment, play games, send e-cards, download wallpapers, calendars and coloring sheets, as well as adopt and raise YooHoo & Friends. Additionally, “Design YooHoo’s Next Friend Contest” entries are being accepted now; the contest runs through May 31st.

“We are really happy with the new web site, which is now compatible with multiple browsers. Most importantly, we developed the site to make learning about the world’s animals fun and entertaining,” says Michael Kessler, SVP of Sales. He adds, “The site is packed with quizzes and maps about animals, a ‘My Room’ section for taking care of your pet; a ‘Playground’ with animations and more than 15 games; as well as a fun zone for downloads, e-cards and keeping an eye on what’s happening with all the YooHoo & Friends.”

The “Design YooHoo’s Next Friend Contest” encourages children to submit drawings of who they think YooHoo’s (the original character from YooHoo & Friends) next friend should be. Every entry, such as the “pouch rat” (pictured left) is posted on the Facebook fan page. Three winners will receive various prizes including plush toys from the YooHoo & Friends line. Winners are chosen based on creativity (50%), colors (30%) and choice of animal (20%) and will be notified by June 15, 2010. Aurora encourages fans of the brand to join them on Facebook and Twitter to see the submission and be the first to get updated on product news, events, and freebies.

Aurora is committed to providing a safe Internet environment for kids and will never distribute personal information to third parties. The website is COPPA (Children’s Online Privacy Protection Act) compliant. For more information, please visit http://www.yoohoofriends.com, email info@auroragift.com or call 888-287-6722.

About Aurora
Aurora World, Inc. (www.auroragift.com) is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1992, the U.S. company has ascended quickly to become a respected leader in the world’s toy and gift industry. Aurora created one of the nation’s best selling plush lines – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.




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