Highwave By Debbie Eisele

Shannon Ross, CMO for Highwave discussed the mission of the company and how its products are helping our oceans. Here is what she shared.

What is your mission?

Inspired by the purity of the ocean wave, we create with passion, build with integrity, inspire sustainable exploration, and fight for the future of our oceans. 

How do your products serve the mission?

All of our products are designed to make it easy for our customers to be less wasteful. For example, our dog water bottle is designed to save water. When your dog is finished drinking, the water drains back into the bottle not wasting a drop. Additionally, we are proudly a 1% for the Planet Member, meaning we give back 1% of our sales to environmental nonprofits. 

As a Southern California brand, founded by surfer, Gary Ross, protecting the ocean is near and dear to our hearts. We partner with nonprofits like 5 Gyres and Heal the Ocean who are actively supporting the health and future of the ocean. We also participate in events that support the local environmental health, such as Earth Day in Santa Barbara.

What are the plans for the future?

We hope to continue to build our nonprofit network by finding more amazing organizations to work with and participate in more sustainable education events. Additionally, we are always working on new product ideas that help our customers be more green. Stay tuned! 

How can retailers get involved?

We are always looking for partners to put on events that support nonprofits! This is a great way for retailers to get more involved and act as a platform when engaging their customers! Also we encourage retailers to educate customers about 1% for the Planet and the nonprofits that benefit from their purchase. Awareness and education is such an important part of making a change in the world!

For more information, visit www.highwave.com.

Debbie Eisele

Debbie Eisele is the former managing editor for Gift Shop Plus, Stationery Trends and a variety of special issue publications, including: The Guide, Holiday Shop, Celebrations & Occasions and Waterfront Living.