Gift Shop Plus summer 2021 issue

Gift Shop Plus Summer 2021
A Note from the Editor: Giving Back

Products with a purpose support causes and give retailers and consumers a way to help

As I write this, there is hope on the horizon. There is a swell of optimism that life will return to some semblance of normal again as the summer unfolds with less restrictions and less fear. Challenges to retail remain, such as supply chain slow-downs and employee shortages, yet consumers are showing up with patience and understanding and a renewed sense of dedication to local and small businesses.

Gift Shop Plus and Stationery Trends will host its first Gift + Stationery Week in August, featuring webcasts discussing trend forecasting, cause marketing, and the latest issues facing retailers and makers. We are excited to honor 40 outstanding individuals making their mark on the industry with a Gift + Stationery 40 Under 40 Award ceremony! The multi-day industry event is interactive and designed to provide the latest insight and trends as we recognize the next generation of leaders.

As we get back to business, it’s important to remember those that need help. Products with a purpose support causes and give retailers and consumers a way to help. You’ll see that theme throughout the summer issue in the Editor’s Picks Showcase on page 15, and on page 116.

As a member of the board of directors of Gift for Life, I’d like to shine a light on the efforts of this all-volunteer organization. COVID caused all of us to pivot professionally and personally, and Gift for Life is no exception. “This was the year of all years to ask ourselves where we could do the most good for the most people,” said Cole Daugherty, GFL board president. “We determined that we could remain true to our roots while also meeting an immediate need to support hunger relief and World Central Kitchen in particular. For the summer we have confirmed fundraising events connected with Atlanta Market and Las Vegas Market, and with the help of show management, board members and our honorary chair Adam Glassman, we are working toward fundraising during key trade events including Dallas, New York and High Point,” he said.

As we venture out this summer to in-person markets or participate in virtual events, I encourage everyone to look for opportunities to lend a hand to those in need. Giving is what this gift industry does best.

Julie McCallum, editor-in-chiefJulie McCallum, editorial director

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